Involve Asia – Advertiser Case Study
Lazada is one of Malaysia’s top e-commerce platforms. Still, competition in the e-commerce space is increasingly fierce by the month.
Lazada partnered with Involve Asia to increase their online sales through affiliate marketing from Influencers & popular Content Creators.
Involve’s main objectives are:
Involve set up an affiliate offer specifically targeting KOL & Influencers.
Involve matched Lazada’s affiliate Offers to highly relevant Influencers & Content Creators within the Involve Partner network.
The best-performing Affiliate Partners got exclusive Lazada shopping codes, which boosted their conversions to 90% more than usual.
Involve then accurately track all the clicks & sale conversions.
Through Involve’s tracking data, we can see valuable conversion information for products sold on Lazada:
We then use this information as a case study & feed the information back to new Partners who want to learn how to earn like the pros.
Through our Influencer and KOL activation initiative, we successfully increased Lazada’s E-commerce sales by 4.9x and an average of 14x ROAS.
In addition, affiliate Partner participation and growth opportunities increased to 4x within a year.
Gross Sales (MYR)
“Involve Asia has been a foundational partner to Lazada Malaysia’s Affiliate Program. Through Involve Asia, Lazada has been able to unlock new markets & Publishers, particularly KOLs (Key Opinion Leaders), and compound the popularity of our Affiliate Program at a comfortable ROI. With its dedicated team to manage accounts from all levels, Involve Asia has made it seamless to grow and groom new businesses that are emerging in the market.”