Affiliate marketing was a new strategy for Caring Pharmacy to increase its brand awareness and sales in the digital space.
Caring Pharmacy teamed up with Involve and set up an affiliate program for Caring Pharmacy & assist Caring Pharmacy in connecting with potential Partners.
Here’s how Caring Pharmacy’s affiliate program drove an 8x sales increase in 2 months.
Setting Up An Affiliate Program at Involve
Partnering with Involve, there are two main objectives for Caring Pharmacy:
- Optimise and grow Caring Pharmacy’s e-commerce sales & brand awareness to Partners in Malaysia
- Increase Partner participation in promoting Caring Pharmacy
Caring Pharmacy launched its affiliate program in July 2021. It is currently evolving & optimising to date. No specific budget was given for running this launch campaign since Involve only charges Caring Pharmacy based on successful online sales.
For the affiliate program, the Offer page is set up as Caring Pharmacy (MY) under Caring Pharmacy’s brand at Involve platform to:
- Attract potential Partners to promote Caring Pharmacy
- Suggest strategic affiliate partnership with Partners
Onboarding Potential Partners
New & existing Partners were invited to sign up for the Caring Pharmacy affiliate program to encourage Partners to promote health & beauty products on their platforms.
Caring Pharmacy will give the following commissions to Partners when customers purchase items through the Partners’ Involve affiliate links
- Non-exclusive products – 2.1% commission
- Exclusive products – 3.5% commission
Partners were informed about the Caring Pharmacy affiliate program via Featured Offer on Involve Dashboard & e-mail marketing. Involve also let Partners know about Caring Pharmcy’s ongoing campaigns via weekly e-mails.
We linked Caring Pharmacy with potential Partners based on their health, beauty, and shopping niche. Caring Partners determined the selection of Partners by:
- Engagement rate
- Audience demographics
- Earned clicks & conversions
321 Involve Partners signed up for the Caring Pharmacy affiliate program in two months.
Partners Sharing Top-Selling Products & Popular Deals
The top three participating Partners categories actively select the top-selling products and exciting deals with discounts based on their audience’s preferences.
- 43% – Influencers
- 29% – Content creators
- 12% – Coupons & loyalty websites
Coupon & loyalty websites like Shopback encourage their audience to shop for Caring Pharmacy products using Partners’ promo codes. Their audience will get cashback after making purchases via Partners’ websites.
Influencers & content creators feature recommended products to purchase at Caring Pharmacy by showing how the product works in social media posts, blog articles, and YouTube videos.
For Caring Pharmacy deals, influencers & content creators share exciting discounts on selected product categories their audience can enjoy while shopping at the Caring Pharmacy website.
Increased 9x in Caring Pharmacy’s Sales
Since the launch of the Caring Pharmacy affiliate program, the increase & consistency of Partners’ promotions drove 9x growth in Caring Pharmacy’s sales with a steady Return-of-Investment (ROI) of 33 in two months.
Partners’ engaging content about Caring Pharmacy on social media & websites garnered an increase of 10x clicks and 23x sales conversions. The attractive products and deals catering to various customers entice them to purchase at the Caring Pharmacy website via Partners’ affiliate links.
Caring Pharmacy gave a 9x increase of payout to Partners in two months, which shows significant trust between Caring Pharmacy and Partners.
Consistent optimisation of products & promotions, based on data performance & communication with Partners via Involve, attracted more Partners to sign up for the Caring Pharmacy affiliate program and promote their products.
Focusing on Brand Highlights
Caring Pharmacy will highlight the top-selling brands that Partners can promote on their platforms.
Caring Pharmacy hopes to include brand-focus campaigns with visual assets and lists of top-selling products on the Offer page.
Partners can use this useful information to produce engaging content for their audience.
Set Up Your Affiliate Program at Involve
Want to optimise your affiliate marketing strategy, collaborate with Partners, and monitor detailed performance on one platform? Sign up as an Advertiser at Involve & our dedicated Account Manager will be there to assist you in setting up your affiliate program.