Trapo is pursuing more collaborations with Involve Partners who have niche & credible audiences.
Not only building relationships with Involve Partners, but Trapo will also have a better understanding of new customers’ & existing customers’ lifestyle & preferences, which will help them to implement effective affiliate marketing strategies.
Here’s how Trapo collaborated with Involve Partners, which led to a 2x increase in 9 months.
Reaching Out to Partners
Involve Account Managers invited new & existing Partners to join the Trapo affiliate program and promote Trapo’s car accessories during peak & non-peak promotions.
Involve Partners with Premium membership were also provided with detailed information about Trapo.
The selection for collaboration with existing Involve Partners (including Premium) is based on:
- Engagement rate
- Audience demographics
- Earned clicks & conversions
Involve Partners received 7% commission when successful sales were made via their affiliate links.
About 65% of Active Partners promoting Trapo are influencers and content creators.
Optimising Campaign Mechanics
Trapo prepared and implemented effective campaigns based on Involve Partners’ promotions and their audiences’ journey in purchasing specific products.
Trapo offered upsized commissions (up to 10%) to various Partners, which enticed them to actively recommend Trapo’s car accessories to their audience.
Trapo has two ongoing campaigns (focusing on their main products), which are ideal for Involve Partners to make product reviews and promotions about them:
- Trapo Car Mats – 1 Year Warranty
- Trapo Oxtra: Only thing you need to drive
Trapo also gave storewide discounts and exclusive promo codes to grab their customers’ attention in purchasing car accessories within a limited time, leading to drive high order values & better conversion rates.
Delivering Information via Marketing Assets
Updates on Trapo’s ongoing & upcoming campaigns were sent out to Involve Partners through the following marketing assets:
- Dashboard banner
- EDMs, including informing Partners about the upsized commission
During the Deal Bonus Bonanza (including 3.3 Sales & Payday), Involve Partners promoted Trapo to earn up to RM,5855 bonus.
Giving Rewards to Top-Performing Partners
The selected top-performing Partners were offered to create product reviews about Trapo’s car accessories.
These Partners explained Trapo’s car accessories in detail, including how these products provide a better driving experience.
For example, Productnation provided tips & tricks on taking care of your car. The writer recommended Trapo Car Mat & Trapo Oxtra products with brief explanations of product features and affiliate links to Trapo’s online stores.
Content creators like SoyaCincau compared current and past Trapo car products. One of the SoyaCincau writers presented the pros & cons of car mats between Trapo Classic Mark III and Trapo Classic Mark II based on their product features.
In return, top-performing Partners received hampers (consisting of their car accessories) from Trapo.
Giving rewards encourages top-performing Partners to promote Trapo’s car accessories and maintains strong relationships with them.
Increased 2x Sales Growth in 9 Months
From August 2021 to April 2022, the consistent communication with Involve Partners brought a 2x increase in sales growth.
Partners’ engaging content drove their audience to click on their affiliate links, contributing to a 2x increase in clicks to the Trapo website with the highest conversion rate of 5%. The audience was also attracted to the storewide discount they used for purchasing Trapo car accessories.
With attractive upsized commissions, Partners actively promote Trapo’s campaigns & car accessories, leading Trapo to give a 4x increase of payout to Partners in 9 months.
Join as Involve Advertiser
Looking to collaborate with potential Partners who can help drive traffic and sales on your e-commerce platform? Click below to sign up as an Advertiser at Involve. Our dedicated account manager will be there to assist you in connecting with Involve Partners.