As ecommerce grows year-on-year, more and more people are shopping online. Mycybersale 2016 was a major hit for all e-tailers and consumers alike achieving an estimate RM211 million in sales with over 140 Malaysian brands participating. The event not only attracted local shoppers, but also foreign buyers who spent a considerable amount during this spectacular sales period.
The initiative was a smashing success, and offered some of the best deals consumers could find online. During this period, traffic delivered to ecommerce sites rose 200% across the board, and gave the exposure and visibility new and smaller e-tailers needed to validate their businesses in this industry.
InvolveAsia’s performance during this period contributed more than RM50 million in gross merchandise volume and delivered more than 100 million pageviews of advertising value to our clients. More content was generated from as far as a month back all the way to the sales event period to create more visibility to our clients. More than 60% of our merchants participated for the event to leverage on the publicity that was generated around and for this campaign period.
More than 70% of our merchants will be participating for the Mycybersale 2017 campaign period. Sales are expected to be as crazy and unbelievable, with offers for consumers at 70% to 80% discounts storewide.
In fact, over the course of a year, our publisher base has too increased. The expected exposure within our network would reach over 150-200 million pageviews in advertising value for our clients.
Most of the merchants we have been in close contact have and are already preparing their promotional materials to be run during this period.
Our data shows that 70% of the brands we represent start their promotions as early as one month in advance. This includes teaser campaigns, leading all the way up to the actual sales event.
Hype is generating fast, and as a result at current, we’re seeing a surge of sales happening even before the major mega event. Brands can be seen offering teaser discounts off certain items, and running special campaigns and contests to drive up awareness and reduce their cost of acquisition during the campaign itself. InvolveAsia is on the forefront of ensuring they overachieve their own traffic goals for this period.
If you’re a business running an ecommerce website, then drop a note at email@example.com. One of our sales representatives will be in touch with you almost immediately to onboard you into launching an affiliate program for your site.
Affiliate programs enable businesses the flexibility and customization of their marketing campaigns with the end goal of achieving sales via a performance-based advertising model.
If you’re a publisher and are looking to capitalize on the mega event, signup here at http://app.involve.asia and one of our affiliate managers will be in touch with you to get you started on a few campaigns suitable for your site.
InvolveAsia is Southeast Asia’s largest affiliate network. We run and manage the affiliate programs for over 550 ecommerce companies on a performance model.
Our network consists of native advertising tools that help publishers monetize their content and capitalize on hundreds of advertising campaigns leading to major and boutique ecommerce websites.
Set up your affiliate program today with InvolveAsia and build long-term relationships with our massive pool of performance partners in our network.