Just getting started with affiliate marketing? Lazada’s affiliate program is one of the easiest ways to earn online, even for beginners.
If you’re unsure what content to create, here are 10 beginner-friendly content ideas to promote Lazada deals today.
10 Ways How to Create Engaging Content for Lazada Affiliate Promotion
1. Product Hauls
Share your latest Lazada purchases in a fun haul video or blog post. People love seeing real products from real shoppers. Add your affiliate links for each item to encourage purchases directly from your content.
2. Discount Roundups
Everyone loves a good deal. Create weekly or monthly roundup posts highlighting the best ongoing Lazada discounts. This is perfect for time-sensitive campaigns and can easily be done even without purchasing anything.
Read: How to plan your content to make the most of monthly Lazada deals
3. How-To Tutorials Using Lazada Products
Choose a product from Lazada and show your audience how to use it. Whether it’s a kitchen gadget or beauty tool, tutorials help build trust and give your audience a reason to click your links.
4. Gift Guides
Special occasions are the perfect excuse for shopping. Create gift guides for birthdays, holidays, or back-to-school season, and link to Lazada products using your affiliate link.
5. Lazada Unboxing Reels
Short, punchy videos of you unboxing Lazada orders can perform really well on TikTok and Instagram. Tag your affiliate link in your bio or description to convert interested viewers into customers.
6. Best-Seller Lists
Make a list of Lazada’s current best-selling products in a specific category (e.g. “Top 5 Kitchen Tools on Lazada”). Add your affiliate links and briefly explain why each item is worth buying.
7. Product Comparisons
Compare two or three similar items available on Lazada. Help your audience choose the best value by sharing pros and cons, and include affiliate links for all products discussed.
8. Seasonal Must-Haves
Whether it’s rainy season or holiday time, people shop differently based on the season. Curate Lazada products that suit the current time of year and include relevant affiliate links.
9. Personal Recommendations
What Lazada products do you love and use regularly? Share them in a post or video with your personal story. Authenticity sells, especially when you’re honest about what works.
10. Flash Deal Alerts
Flash sales on Lazada create urgency. Use Instagram Stories, Facebook posts, or Telegram groups to alert your audience quickly—and drop your affiliate link with a reminder that the deal ends soon.
Tips for Beginners Promoting Lazada Affiliate
- Use Link-in-Bio tools to share multiple affiliate links.
- Disclose your affiliate partnerships to build trust.
- Join Lazada’s webinars to stay updated with tools and promo calendars.

Conclusion
You don’t need fancy gear or years of experience to start promoting Lazada deals. With these 10 content ideas, even beginner affiliates can start creating content that converts.
Focus on value, stay consistent, and don’t be afraid to try different formats until you find what clicks with your audience.
Frequently Asked Questions (FAQs)
Do I need to buy products before promoting Lazada deals as an affiliate?
You don’t need to purchase products to promote Lazada deals as an affiliate. You can share affiliate links to any product available on Lazada and still earn commissions when someone buys through your link. However, recommending items you’ve personally used can boost trust and increase conversions. Many affiliates succeed by promoting top-rated or trending products, even without owning them. Focus on creating helpful content like reviews, comparisons, or deal roundups that guide users to click and buy. Just make sure your promotions are honest and aligned with what your audience wants.
Where can I share my Lazada affiliate links?
You can share Lazada affiliate links on various platforms like blogs, YouTube, Facebook, TikTok, Instagram, Twitter, or even messaging apps like WhatsApp and Telegram. As long as your audience clicks the link and completes a purchase, you earn a commission. Use tools like Linktree or Beacons to organize multiple links for your social media bio. Always follow platform guidelines and remember to disclose affiliate links. Sharing across different platforms helps you reach more people, increase clicks, and boost your affiliate earnings. Just keep the content authentic, relevant, and helpful for your target audience.
How much can I earn with Lazada affiliate links?
Your earnings from Lazada affiliate links depend on your traffic, content quality, and promotion strategy. Commissions vary by product category and can range from 1% to 10% or more during campaigns. Affiliates who consistently create engaging content and leverage special campaigns like 9.9 or 11.11 often see higher earnings. There’s no fixed limit—some affiliates earn a few ringgit, while others make hundreds or even thousands monthly. The more clicks and conversions you drive, the more you earn. Consistency, creativity, and knowing your audience are key to growing your Lazada affiliate income.
What kind of content gets the most clicks when promoting Lazada as an affiliate?
Content that solves problems or adds value usually gets the most clicks when promoting Lazada as an affiliate. This includes product reviews, “top picks” lists, comparison posts, how-to guides, and deal alerts. Short-form content like TikTok videos or Instagram Reels showcasing trending items also performs well. Use eye-catching visuals, clear calls to action, and real opinions to grab attention. Include your affiliate links where they naturally fit, such as “shop here” or “see the deal” buttons. The more helpful, relevant, and engaging your content is, the more likely people will click and convert through your Lazada affiliate links.
Is the Lazada affiliate program beginner-friendly?
The Lazada affiliate program is beginner-friendly and great for beginners. It’s free to join, easy to set up, and doesn’t require any technical skills. Once you sign up through Involve Asia, you can start generating affiliate links and sharing them on your blog, social media, or messaging apps. Lazada also provides frequent updates, campaign materials, and tools to help you promote effectively. You don’t need a huge audience—just consistent, useful content that encourages people to click and buy. With regular promotions and accessible resources, it’s one of the easiest affiliate programs to get started with in Southeast Asia.