Sub-Affiliate

TL;DR — A sub-affiliate is a publisher who promotes offers under a larger affiliate’s account, rather than applying directly to the platform itself. The larger affiliate manages the relationship, distributes links or offers, and is responsible for how their sub-affiliates promote. On Involve Asia, larger publishers — like coupon networks or comparison platforms — may operate this way, with the main account holding the relationship while sub-affiliates drive traffic underneath it.

What Is a Sub-Affiliate?

A sub-affiliate is a smaller publisher operating underneath a larger one. Instead of signing up directly with a platform, they join the larger affiliate network and promote using the links or offers the larger affiliate provides.

This structure is common with coupon networks, deal aggregators, and large content publishers who recruit smaller sites, creators, or apps to extend their reach. The larger affiliate — sometimes called a sub-affiliate network — handles the relationship with the platform, while sub-affiliates focus on driving traffic.

Commission is typically split between the larger affiliate and the sub-affiliate, based on an arrangement they agree on between themselves. From the platform or advertiser’s side, all of this traffic is usually tracked under the larger affiliate’s single account.

Sub-Affiliates and Involve Asia

Some larger publishers on Involve Asia — such as coupon and deals networks or price comparison platforms — may operate with their own sub-affiliates, distributing tracking links generated from their Involve Asia account out to smaller partners.

Because all of this traffic flows through one account, the main publisher is responsible for ensuring their sub-affiliates follow each offer’s T&Cs, including allowed and restricted traffic sources.

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