Missing Conversions
TL;DR — A missing conversion is a sale or action a publisher believes they drove but that didn’t appear in their dashboard reporting. It can happen for a range of reasons, from tracking delays to cookie issues or device restrictions. On Involve Asia, publishers can report missing conversions directly through the Missing Conversion Tool in their dashboard for investigation by the advertiser.
What Are Missing Conversions?
A missing conversion occurs when a publisher’s referred user completes a qualifying action — a purchase, sign-up, or install — but the conversion doesn’t appear in the publisher’s dashboard reporting.
Several things can cause this. The offer’s tracking type matters: real-time tracking records conversions immediately, while manual tracking uploads them on a specific schedule, meaning a conversion may appear delayed rather than missing. Cookie issues — such as a user switching devices between click and purchase, or a browser blocking cookies — can also mean the tracking chain is broken before the conversion is recorded.
Some offers also have device restrictions, where purchases made on desktop or mobile aren’t eligible for tracking under that specific offer’s terms. A conversion from an unsupported device type would not appear in the dashboard, even if the purchase genuinely happened through a publisher’s link.
Missing Conversions on Involve Asia
Involve Asia provides a Missing Conversion Tool that lets publishers report conversions they believe weren’t captured. Before submitting, publishers should check whether the offer has delays in tracking, whether the purchase was made on a supported device type, and whether the click and purchase happened within the cookie window.
When submitting a missing conversion report, publishers need to provide the advertiser name, the order ID, the purchase date, and the sale amount. The report is then sent to the advertiser for investigation, who reviews whether the conversion meets the offer’s eligibility criteria.
Related Terms: Conversion · Click to Conversion Time · Cross-Device Tracking · Device Type · Affiliate Dashboard
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