Black Friday is one of the biggest shopping events of the year, falling on the Friday following the American Thanksgiving holiday (which always falls on the fourth Thursday of November).
While it has traditionally been an offline sale in the US, many e-commerce stores worldwide have also begun offering impressive sales and deep discounts. In America, the online sales take place on Cyber Monday.
For affiliates, Black Friday (and Cyber Monday) presents a prime chance to drive traffic, boost conversions, and engage followers online.
Here’s a look at the key trends, consumer behaviours, and tips to help you maximise your affiliate marketing strategy this Black Friday.
Trends & Consumer Behaviour
Milieu Insights reported that 8 in 10 Southeast Asians plan for Black Friday sales, often saving up for high-value purchases.
Convenience and accessibility are a priority for Southeast Asians, with 72% of customers preferring online shopping.
Consumers stay informed through social media (69%) and shopping/cashback apps (54%).
Discounts are key, with cashback/rebates (63%), early access deals (30%), and flash sales (53%) driving purchasing decisions.
Fashion (65%), electronics (56%), and personal care (56%) are the most shopped categories.
Tips to Boost Affiliate Sales on Black Friday
Review Previous Year’s Performance
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Before preparing your promotional content, you need to review last year’s performance and identify the top-performing content in the context of its previous performance. Look at metrics such as clicks, conversions, and revenue as a guide on what worked best.
Assess which products and promotional methods had the highest impact, and address any content that didn’t perform to prepare for this year.
Tailor your recommendations based on audience insights to build trust and encourage conversions.
Getting information as early as possible lets you plan your content and promotions effectively.
Plan Ahead
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Plan your campaigns and content to stay organised and maximise reach during this busy shopping period. Compiling a list of top brands’ featured products and best deals before Black Friday helps you decide what to promote and when to do it.
Here are the following approaches to plan for the Black Friday sales by period:
- Pre-Black Friday: Build anticipation with teaser posts one to two weeks before, reminding your audience to check back for exclusive deals.
- Black Friday: Ramp up content on the day with frequent updates on limited-time offers and high-demand items.
- Post-Black Friday: Many brands extend their sales. Use this time to encourage last-minute purchases and help customers find deals on holiday gifts.
Boost SEO with Strategic Backlinks
Link back to your previous high-performing content, such as reviews and guides that could be relevant to Black Friday shoppers.
Use internal linking for your landing page to direct visitors to related products or pages, ensuring a seamless online shopping experience.
Consider collaborations to increase backlinks, including:
- Encouraging others to link to your Black Friday pages
- Writing guest posts
- Doing link exchanges
These methods boost visibility and improve SEO, helping search engines prioritise your content.
Create Engaging Content
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Consumers value authentic insights. Try using content formats that showcase your personal experience with products:
- Product Reviews: Highlight the benefits, features, and potential drawbacks of products on sale
- Shopping Guides: Share tips on finding the best deals or avoiding common shopping pitfalls
- Comparison Outlook: Provide side-by-side comparisons of similar products, focusing on specifications, pricing and value
Diverse, trustworthy content builds credibility, making shoppers more likely to buy through your affiliate links.
Utilising relevant hashtags and keywords (like “Black Friday Deals 2024” or “Best Black Friday Offers”) will help boost your reach and make your content more discoverable.
Sign up as Involve Partner and take your affiliate marketing strategy to the next level this Black Friday!
