Have you ever tried to promote something online, hoping to get loads of clicks and shares, but your performance report ends up looking like this:
I know that feeling all too well, and it sucks. Not having enough followers and traffic to your promotion is a very common problem faced by new Partners.
Your promotion will only reach a small number of people online, and an even smaller percentage of those people will convert into sales & commission earnings.
SOLUTION: Paying for ads can expand the reach of your promotions instantly. Let’s take an example if you were to promote a product online with and without paid ads:
| Promoting a USD 100 Product | Organic Only | With Paid Ads |
| Reach | 1,000 | 100,000 |
| Clicks (30% click-through-rate) | 300 | 30,000 |
| Purchase (1% conversion rate) | 10 | 300 |
| Your Commission Earnings (15%) | USD 150 | USD 4,500 |
The more people see your content (which has your Involve link), the more people will click on your link and eventually buy through your promotion. It’s a simple numbers game.
Ad Buying Examples
There are 2 ways you can make money with Involve:
| CPUC | CPS |
| Earn a set amount for each unique click | Earn a commission percentage out of a successful sale |
| Example: If you get 1,000 unique clicks on a RM 0.25 CPUC Campaign, you’ll earn RM250 | Example: For a 10% payout on a CPS Campaign, you’ll earn RM 10 for each RM 100 product sale |
With paid ads, you can boost your reach and earnings in any Campaigns offered through Involve Asia (CPS or CPUC). Let’s start with the first one:
Example: Ad Buying to Boost Your CPUC Campaigns
If you’re promoting your Involve links with the help of Facebook Ads, you’ll be charged for each unique click.
As long as what you’re paying per click on Facebook ads is lower than the CPUC payout you’re earning from Involve, you’re making a profit!
Let’s take an example:
| Involve CPUC Payout | Your Fb Ad Cost Per Click | Your Net Profit Per Unique Click |
| USD 0.50 | USD 0.10 | USD 0.40 |
Even though you’re earning less per click because you have to pay for the ad, you’ll get way more conversions than if you didn’t use paid ads.
Let’s look at a side-by-side comparison:
| Not Paying for Ads | Paying for FB Ads | |
| Reach | 1,000 | 100,000 |
| Clicks (30%) | 300 | 30,000 |
| Your Ad Cost | RM 0 | USD 0.10 per unique click = USD 3,000 |
| Your CPUC Earnings (USD 0.50 per unique click) | 300 x USD 0.50 = USD 150 | 30,000 x USD 0.50 = USD 15,000 |
| Your CPUC Net Profit | USD 150 | USD 15,000 – 3,000 =USD 9,000 |
Paying for ads would expand your reach exponentially, and as long as the ad cost per click is lower than your CPUC payout from Involve, you got yourself a winning formula!
Let’s now take a look at how ad buying will benefit your CPS Campaigns:
Example: Ad Buying to Boost Your CPS Campaigns
Let’s assume you’re promoting a USD 100 product and the CPS commission payout is 15% of a successful sale.
Let’s say at the end of your ad Campaign, it cost you USD 1,500 in total, and was able to generate you 1,000 in sales.
Look at the difference in commissions that you’ll be earning with and without paying for ads:
| Not Paying for Ads | Paying for FB Ads | |
| Reach | 1,000 | 100,000 |
| Clicks (30%) | 300 | 30,000 |
| Sale Conversion (1%) | 10 Sales | 1,000 sales |
| Your Commission Payout (15%) | 15% x USD 100 x 10 = USD 1,500 | 15% x USD 100 x 1,000 = USD 15,000 |
| Your Ad Cost | – | USD 0.05 x 30,000 = USD 1,500 |
| Your Net Profit | USD 1,500 | USD 15,000 – 1,500 =USD 13,500 |
Pretty powerful argument on why you should start planning to use paid ads to promote your content and Involve links to scale up your income.
Summing Up Paid Ads
- Paying for ads will catapult your reach to viewers that you can’t reach organically.
- As long as your paid ad cost is lower than your commission earnings, you’re on the right track
Log into your dashboard to browse through current ongoing Campaigns that could be a great fit to promote to your audience.
