Have you ever thought about how to earn money on TikTok? TikTok is a social media platform that allows users to create, share, and explore short videos.
Hootsuite reports that TikTok had 1.92 billion users in 2023, which is projected to reach 2 billion by the end of 2024.
Here are six methods on how to earn money on Tiktok:
How To Earn Money On TikTok
Utilise TikTok ads
Consider investing in TikTok ads to expand the reach of your content significantly. Accessing the TikTok Ads Manager allows you to customise your advertising strategy to suit your needs.
Consider investing in TikTok ads to significantly enhance the reach of your content. The TikTok Ads Manager allows you to tailor your advertising strategy to meet your needs.
All you need to do is select your target demographic, including factors like gender and age, and set a budget that suits you. This targeted approach helps you reach a broader audience and increase your content’s visibility.
Here’s an example of how ads appear on TikTok’s For You Page.
When it comes to achieving your objectives, TikTok ads are a powerful tool.
Whether it comes driving more traffic to your profile, increasing views, or generating leads, TikTok ads are proven effective, making your advertising investment worthwhile.
Your ads will then be shown to your target audience as “Sponsored” content, similar to the example above.
Partnering with Brands
Another way to make money is by posting “Paid Partnership” content. This means you promote a brand or its products in your videos in exchange for cash or other rewards.
Posting this type of content will be marked as a “Paid partnership,” so your audience knows it’s a sponsored post. This is a great way to earn if you have many followers and can influence their buying decisions.
Below is an example of how Ain Edruce, a Malaysian artist, posted about her partnership with Skintific.
She explained about skincare and gave testimonials on her skin, including a few product specifications in her content.
People who come across her TikTok post will usually know if it’s a “Paid Partnership” because it is mentioned in her product review content.
Sell Products on TikTok Shop
Another way to earn money is by selling products directly through TikTok using TikTok Shop.
This feature enables merchants, brands, and creators to showcase and sell products via in-feed videos, live streams, and the product showcase tab on your TikTok profile.
When users click the Shopping icon on your profile, they will automatically be directed to a shopping list showcasing all the products you have for sale.
Are you interested in selling your products? To access TikTok Shop, you need to set up a shop on the TikTok Seller Center.
Who Can Use TikTok Shop?
- Sellers: You must have a certificate of incorporation and proper identification for your business.
- Creators: You need at least 1,000 followers, 50+ video views in the past 28 days, be 18 years or older, and have posted a video on TikTok in the past 28 days.
Host a TikTok live
Hosting TikTok Live sessions is another method to monetise your TikTok account.
During these live streams, you can interact with your audience, showcase products from your TikTok Shop, and receive virtual gifts as a form of appreciation.
Here’s an example of creating a TikTok Live session to sell your products on TikTok.
Qaazstore, a brand that sells women’s clothing, has successfully sold almost 200K items on TikTok through live sessions.
During TikTok Live sessions, potential buyers often ask numerous questions about the products being showcased.
For instance, in this scenario, the seller might explain details such as the jean’s colour and size options and provide information about how viewers can add the item to their shopping bag for purchase.
Your potential buyers can click on the orange bag icon at the bottom right of the screen, redirecting them to the above page. Here, followers can scroll through more products, request the seller to showcase specific items, and proceed to make payments if satisfied.
Even if you don’t have a product to sell, there’s no need to worry. TikTok Live offers a versatile way to earn money through virtual gifts.
These gifts can be received either by selling items or without selling anything, giving you multiple options to monetise your content.
Let’s look at the following example to understand how to generate income solely by hosting live sessions on TikTok.
You can host TikTok Live sessions alone or with others. During these sessions, viewers can send you virtual gifts they purchase with coins.
Your audience can select which virtual gifts to give you and recharge their coins.
Then, virtual gifts can be converted into real money, and income can be directly earned through live streaming on TikTok.
This offers a great opportunity to engage with your audience in real-time while generating revenue from your content.
TikTok Rewards Referral Program
Earn TikTok rewards by inviting your friends to download the app and complete all necessary activities, such as watching, creating, and engaging with videos.
Once these criteria are met, you and your friend will earn TikTok reward points.
This is a rewarding method of introducing TikTok to your friends while reaping the benefits of your efforts to entice more people to sign up with the TikTok platform.
Try TikTok Affiliate Marketing (via Involve Asia)
Affiliate Marketing on TikTok provides a unique opportunity compared to referral programs.
Referrals typically reward you for bringing new users to the platform, whereas affiliate marketing lets you earn a commission when your followers buy products through your affiliate link.
Registering with platforms such as Involve Asia is a great way to get started if you’re new to affiliate marketing.
Involve Asia connects you with a wide range of brands, including TikTok, offering opportunities for affiliate partnerships with over 500 brands.
By joining the TikTok Shop Affiliate Program through Involve Asia, you can exclusively promote products featured in TikTok’s Flash Sale section.
With Involve Asia, you can promote TikTok’s Flash Sale Page by generating your TikTok affiliate link through your Involve Dashboard.
Create a TikTok affiliate link in your Involve Dashboard to promote the Flash Sale Page.
Share this link with your online friends on other social platforms to earn commissions from their purchases.
Disclaimer: It’s important to note that TikTok’s guidelines restrict promotional activities to these Flash Sale products only, ensuring compliance and maximising your earning potential through focused marketing efforts on the platform.
Conclusion
In summary, TikTok provides various ways to make money. You can earn through ads, partnerships with brands, selling products on TikTok Shop, hosting live sessions for virtual gifts, and inviting friends to join TikTok for rewards.
Affiliate marketing also offers opportunities to earn commissions from product sales. These options make TikTok a flexible platform for anyone looking to turn their online presence into income.
