According to Hilton’s 2024 Trends Global Survey, 80% of travellers think that it is important to be able to make their travel plans online. This represents a golden opportunity for affiliates to earn by promoting travel products through engaging travel content.
Keep reading to discover essential tips for booking travel products that you can share with your audience.
Tips for Creating Engaging Travel Content
Discuss Transportation Options
Transportation is not always about just getting from A to B. While some may want the quickest way to reach their destination, others may prefer taking the scenic route. After all, it’s the journey that matters.
When discussing transportation, consider your audience’s preferences based on:
- Travel goals
- Budget
- Safety
- Travel time
Recommending platforms where travellers can book flights, trains, and car rentals all in one place will simplify the planning process for your followers. Also, providing price comparisons for various transportation options, highlighting cost and convenience.
Break down transportation costs for the entire trip, helping your audience better plan their expenses and make for more valuable content.
Examples of travel content about transportation
Taking Transportation So You Don’t Have To
Ivor Xian Z shared her experience riding the business class KTM train from Kuala Lumpur to Penang.
She highlighted the pros and cons of the train’s facilities compared to flights and noted the lower ticket prices.
Enjoying Perks of Transportation at Affordable Price
Nazirul Hakim showcased a journey on a classic 1950s train through Taiwan’s countryside, which cost just RM90.
He highlighted scenic views and nearby attractions accessible from various stops along the Breezy Blue South Link route.
Explore Accommodation Choices
Where you stay will make or break a holiday, so promoting the right place is critical for your reputation. There is more to a stay than just the location and price, but also smaller concerns like cleanliness or privacy.
When helping your audience choose accommodations, consider these factors:
- Type of Accommodation – should suit the travel style of your audience (hostels for backpackers, rental homes for families, etc.)
- Location – Proximity to attractions and transportation, as well as the general vibe of the neighbourhood
- Budget – Pricing based on the location, amenities, and season
- Amenities – Free Wi-Fi, complimentary breakfast, parking, toiletries, and access to facilities
- Customer reviews – to get an idea of the quality of the location. You don’t want to promote a hotel with bad customer service
Offer tips on finding affordable accommodations by using filters, spotting discounts, and comparing package deals. Encourage your followers to research before booking since prices and reviews can vary widely across platforms.
Editor’s note: This might also be an opportunity to promote VPNs so your followers can use them to find better deals.
Listing Out Top Accommodations
A listicle-style approach is an effective way to share recommendations, such as:
Nick and Helmi shared five unique hotels across Japan, highlighting their facilities, proximity to attractions, and budget-friendliness.
Anya Rinracha focused on the best hotels in Chiang Mai, emphasising amenities such as scenic views, room service, and complimentary breakfast.
Highlight Must-See Attractions
Give your followers a reason to travel by showcasing must-see attractions. You don’t have to be very detailed, but it helps to cater to specific interests as you highlight locations. For example, interesting restaurants for foodies, or amazing views for the Instagram crowd.
Engage with your audience by asking for suggestions via polls or comments. Make your recommendations more appealing by using stunning visuals, fun facts, and exclusive deals.
Use descriptive language to make your content more engaging. Rather than saying an attraction is “good” or “great,” focus on its unique features, such as cultural significance or adventurous appeal.
Short-form videos like “Lists & Guides” and “Day in the Life” vlogs are popular ways to highlight must-see attractions.
You can also add value to your content by telling your audience which tourist traps to avoid.
Here’s how these travellers post their travel content that highlights places to visit:
Examples of travel content about attractions
Listing Attractions in One Destination
KL Foodie showcased ten must-see attractions in Terengganu in a 30-second video featuring cultural sights, local delicacies, and artsy activities.
Showcasing Day in The Life of Traveller
Sally Kim created a vlog series about her travels in Seoul and Busan. The series features a mix of tourist activities and local experiences that her followers can add to their itineraries.
Share Your Travel Stories
According to The Drum, audiences rely on travel influencers for valuable insights and unique experiences.
Sharing your travel stories authentically and engagingly allows you to connect meaningfully with your followers.
Be honest about your experiences, including your trips’ highs and lows. Instead of positioning yourself as a travel expert, focus on what you learned, what surprised you, and any challenges you faced.
This will foster more meaningful conversations and connections with your audience.
Trip.Com – Your Go-To Online Booking Platform
Trip.com is a one-stop shop for all your travel needs, offering a wide range of options, including transportation, accommodations, tours, and travel packages.
With services in over 200 countries and over 5,000 destinations, it’s a trusted platform for finding and booking the perfect travel experience.
Trip.com’s booking platform helps you seamlessly filter travel options at affordable rates and nearby destinations based on your preferences.
Signing up for Trip Rewards allows users to access exclusive offers and discounts. Earn Trip Coins to unlock member-only deals and enjoy savings at over 80,000 hotels worldwide.
By signing up for the Trip.com affiliate program at Involve Asia, you can earn up to 5.6% commission on selected categories, including Hotels, Flights, and Tours and tickets, when bookings are made through trackable affiliate links.
Learn more about the Trip.com affiliate program in our detailed article.
Ready to embark on your adventure of a lifetime with Trip.com? Sign up below as an Involve Partner and start promoting trending travel products through Trip.com’s affiliate program.
