The gaming industry continues to prosper as avid gamers invest in purchasing game coins for playing their favourite games online, especially on mobiles.
In 2020, the gaming industry earned over $20 billion in revenue. In addition, experts forecast that 1.3 billion active online gamers worldwide will bring in growth by 2025.
To further connect with new audiences in the gaming industry, the global digital online game store collaborated with Involve to build long-term collaborations with affiliate Partners who have a better understanding of publishing engaging content for their target audience.
100x Increased Sales in 6 Months
In 6 months, Involve Partners drove an increase close to 100x in sales with a high conversion rate of 53%.
Almost 200 monthly Involve Partners generated their affiliate links which were added whilst promoting the global digital online game store’s deals on their content.
The number of links generated increased by close to 400%.
The number of new customers hugely increased by 110x while there was a 101x increase for existing customers in 6 months.
Here are the following strategies to drive better sales performance, brand awareness and collaborations with affiliate Partners.
Halloween & Anniversary Deals for Customers
In conjunction with its 15th anniversary, the global digital brand store launched its campaign with a Halloween theme to get its target audience excited about purchasing game coins with bundle promotions.
The Advertiser was giving away free gaming pins for Razer Gold users, up to RM 15 bonus pins with minimum purchase, first-come, first-served basis.
Fortune Festival Bonus Payouts
Involve also highlighted the Advertiser’s 15th-anniversary promotions on the Fortune Festival page, where Partners received the following bonuses when they reached their monthly targets by promoting the Advertiser:
| Membership Tier | Target to achieve on selected Offers | Reward |
| Silver Tier | 10 clicks | RM1 bonus payout per offer |
| Silver Tier | 3 conversions across selected offers | Up to RM5 double bonus payout on approved conversions |
| Gold Tier & Above (Gold, Platinum, Black, Premium) | Community target | Double bonus payout on approved conversions |
As one of the participating brands for the Fortune Festival, the Advertiser’s campaign was highlighted in the EDMs, which were sent out to targeted Partners who promote the Advertiser and Fortune Festival.
Gold & Above Partners earned a maximum of RM20 double bonus payout monthly when they had collectively reached their target for promoting the Advertiser.
Silver Partners earned up to RM6 after successfully reaching their target clicks for the Advertiser and conversions with other brands.
The above results show that attractive bonuses entice Involve Partners to actively participate in promoting popular games & attractive deals.
Active Participation by Potential Partners
Involve Partners with the following properties shared their affiliate links and featured popular games that their audience would purchase with discounts.
- 15% – Content creators
- 9% – Coupons & loyalty websites
- 7% – Ad networks
Coupon & loyalty websites drove the most monthly sales due to their efficiency in providing what their customers need to purchase game coins at affordable prices.
Such as valuecom, Shopback, and Best10 Coupon, these Involve Partners share promo codes & deals with their audience to encourage them to use exclusive discounts upon checkout.
Join as Advertiser at Involve
Looking to reach out to avid customers via Involve Partners specialising in gaming? We have a wide range of Partners that meet your requirements! Sign up as an Advertiser at Involve and one of our Account Managers will assist you in bringing your affiliate marketing strategy to the next level.
