How To Create High Converting Travel Content

There are many ways to earn money from your travel content. For example, you can earn extra income from your passion for affiliate marketing and sponsored posts to sell your photos.

But before we get into the nitty-gritty details of creating travel content that converts, let’s first understand what kind of travel content you can convert for yourself.

Ready? Here goes.  

Create a Headline That Draws Attention

The headline is the most crucial element of your video. It’s what people see first and determines whether to click on your video to watch it.

Here are some tips on how to write good headlines:

Use Attention-Grabbing Headlines

Your headline needs to stand out from the rest. So keep it short, sweet, and straight to the point.

Give Curiosity

Use action words like “find out” and “explore” to get your audience excited, or you can start asking questions like: “What do you think?” or “How to visit…?”

These keywords will entice your audience to interact with your video.

Here’s an example of how Little Grey Box, an award-winning blogger, creates her travel content headlines on Youtube to entice people to click on her videos:

Little Grey Box uses catchy words such as ‘how to’ or ‘explore’ in her headlines, making her viewers feel connected to her post.

She also uses action words such as ‘must try’ so that viewers can imagine themselves in that situation while watching the videos.

Craft headlines that capture your audience’s interest and attention, ultimately convincing them to purchase your recommendation.

Create an Engaging Content Caption

If you want people to click on your link or watch another video in your series, then focus on giving them something useful or entertaining besides promoting your brand or products.

People aren’t going to purchase your recommendation unless they find it interesting or entertaining — so make sure your content has those qualities! 

Let’s look at how you can create an engaging copy to earn more affiliate commissions:

Diverse Your Copy on Different Platforms

Some platforms, like Twitter and Facebook, limit the number of characters you can use in a caption. Other platforms, like Instagram and Youtube, allow much more space for your message. 

Write Engaging Copy and Be Authentic

Give people a reason to care about what you’re posting. For example, if you’re posting about your trip to Indonesia, ask them questions about the topic in the caption. This way, people are more likely to engage with your post and respond to your questions.

Be Specific and Give Info People Want to Know

If you’re sharing a picture of your winter outfit or vacation spot, tell your audience where you got it or where you went. Your audience will appreciate knowing how they can get the same look or recreate their trip! Let’s look at an excellent example of how Malaysia Food and Travel uses their Instagram account to recommend places for tourists to visit in Malaysia.

Malaysia Food and Travel’s Instagram caption sounds honest and inviting. It allows followers to relate to it and try the same things quickly.

The details make it easy for people to understand what they are supposed to do so that they don’t have to go elsewhere to find out more.

Instagram lets you add a link to your bio, which is excellent for product recommendation lists. Use this opportunity to compile all your product links into one and redirect your audience to purchase them! 

Remember, content that converts gets shares and engagement made by your audience!

Keep Your Travel Content Short & Simple

Travel is one of social media’s most popular themed content. But how do you make it unique? Depending on your platforms, you should shorten or lengthen your content for each platform.

Here’s how:

PlatformSuggested Video Length
Instagram/Facebook Feed post: Less than 2 minutes
Story: 15 seconds
Reels: 15 – 60 seconds
YouTube5 – 20 minutes
Twitter20 – 45 seconds
TikTok10 – 15 seconds

Different social media platforms have different levels of engagement. For example, if you want to reach a larger audience on YouTube, make your videos more detailed than you would on Instagram or Facebook.

When you cross-promote your videos, you encourage other audiences to view more of your content. This method can be done in the following ways:

Cross-Promote Your Video on Different Channels

The most effective way to promote your video is by creating snippets or short videos of your travel content. 

Snippets are great for promoting your content on social media, as they allow you to highlight specific moments of the video that you want people to see.

Content creators often post a preview of their videos before uploading the full video to YouTube. Likewise, they will promote their snippet videos on Instagram, Twitter or Facebook before posting them on YouTube.

Here’s a quick example of how Shazz Zainuddin promotes a snippet of her Youtube video on her Instagram Story:

Shazz, a Malaysian YouTube creator, recently uploaded a video of her trip to Indonesia. 

She posted a snippet of her video on Instagram Story and invited her Instagram followers to click on her link to drive more traffic to her Youtube channel.

This approach will likely attract larger audiences & increase the chances of her video getting monetised.

Create Urgency in the Content & Use Call-To-Action (CTA)

One of the best ways to promote urgency is by promoting the fear of missing out (FOMO).

If people think there’s only a limited amount of time before something goes out of stock or is no longer available, they’re more likely to take action. 

Let’s look at the example below of how you can create a Twitter post that could be a valuable resource to your followers:

Hazelnutsedaps saw that AirAsia offers a limited number of seats for purchase and quickly took advantage of the seasonal offer by sharing this information with her audience.

She then created Twitter threads with flight destination details, including prices, to help her audience make bookings online. 

She also included an Involve affiliate link so her audience can make a purchase, and she’ll receive her affiliate commissions.

This content strategy creates a sense of urgency because most people know they must act quickly to make purchases before the promotion ends!

Earn Affiliate Commission With Involve Asia

Social media is great for promoting your affiliate links. It’s free, and you can share your content across multiple platforms!

If you’re an Involve Partner, encourage your audience who have watched your video to take action by purchasing your travel recommendation. As you do this more often, your conversion rate will increase!

If you haven’t registered with Involve to promote travel deals, we encourage you to create a new Involve Partner account to enjoy your affiliate commissions from creating travel content.


It’s essential to be clear about what you want your audience to do after watching your video or reading your content. 

Once you know the goal, it will be easier for you to create the right kind of content that helps you pursue your dream.

Being yourself is the key to creating content. Don’t try to force a fake persona. Instead, showcase YOURSELF for your audience to enjoy.

The above are just a few tips I’ve picked up along the way, and I hope you find them helpful as well.

Want to earn extra online income? Sign up for travel brands’ affiliate programs and earn commissions on every recommendation you share! 

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