According to the Meltwater’s Digital 2023 in Malaysia Report, over 33 million people used the Internet with 95.1% of users accessing the Internet via mobile phones to find information (76.2%), keeping up-to-date with news & events (65.8%), and staying in touch with their friends & family (64.2%).
Over half of the Internet users rely on coverage (61.6%), speed (65%), and connection reliability (56.4%).
New users were looking for reliable and efficient WiFi broadband subscriptions at affordable rates.
We delve into how TIME Internet earned increased subscribers through the power of social media in affiliate marketing.
Situation
Expanding broadband subscriptions to wider markets
TIME Internet is a telecommunication provider serving customers and communities by delivering fibre broadband service using innovative technology across Malaysia.
TIME Internet discovered that collaborating with nano and micro-influencers helped reach a wider audience online through affiliate marketing.
Therefore, the TIME Internet affiliate program was set up at Involve Asia to fulfill the following objectives:
- Establishing new long-term relationships with Involve Partners
- Driving leads to subscribing to TIME Internet’s broadband subscriptions
- Increasing sales of monthly and yearly broadband subscriptions
Solution
Exclusive promotions & attractive commissions
TIME Internet provided detailed information about its exclusive & evergreen campaigns on its Offer page in the Involve Dashboard:
- Bundle packages with unique selling points and offerings
- Creative banners
- Suggested promotion methods
TIME Internet also gave upsized commissions to get Involve Partners signing up for its affiliate program and promoting its products & services to their engaging followers.
In addition, TIME Internet encouraged Involve Partners to highlight exclusive promotions for a limited time only:
- Up to the first six months free for using broadband services
- Up to MYR200 e-commerce marketplace vouchers
- Earn upsized commissions during the Ramadan & Raya periods
Internal marketing collaterals
Involve helped in driving leads to the TIME Internet affiliate program by sending out these internal marketing collaterals:
- Dedicated promotional emails
- Dashboard banners
- Pop-up banners
- On-site messaging (OSM)
Promotional emails had the critical information that helped Involve Partners to learn more about TIME Internet’s products & services so they could create engaging content for their followers online.
This approach provided detailed resources for Involve Partners to drive conversions and earn more upsized commissions from TIME Internet.
Word-of-mouth on social media
Social was the highest number of participating Involve Partners who recommended TIME Internet’s products & services to their followers.
These Involve Partners recommended TIME Internet’s exclusive bundle WiFi broadband subscriptions with comprehensive details, including monthly payments, speed, and Mesh WiFi, that resonate with the followers’ needs.
Most Involve Partners repurpose their content from blogs and websites and post on social media platforms.
They identified their followers’ pain points and recommended TIME Internet as one of the most reliable broadband providers with excellent connectivity at affordable prices.
Results – Increased conversions earned from promotional content
The power of social media through Involve Partners, including nano and micro-influencers, drove more subscriptions for TIME Internet’s broadband services within seven months.
Successful subscriptions and set-ups led to increases in conversions (4.7x), sales (4.3x), and gross market value (3.6x).
Almost 97% of customers signed up for the 100 Mbps and 500 Mbps broadband services, which came with up to 7 months free of using TIME Internet’s products & services, including the Mesh WiFi.
Social was the highest among Involve Partners who promoted and earned conversions, followed by Content and Sub-Network.
Followers showed interest in signing up for TIME Internet’s broadband services during the exclusive promotional periods after viewing credible content from Involve Partners.
Want to drive customer engagement & stickiness on your online platform and have increased growth in sales? Sign up as a Brand to kickstart your affiliate marketing journey with Involve Asia.
