We’re thrilled to introduce our latest feature, Marketplace Insights, which offers data to help you focus on your efforts to promote top-selling products & sellers and maximise earnings.
Let’s dive into why Marketplace Insights matters and how you can use its features to make actionable decisions for your promotional strategies.
Why Marketplace Insights Are Crucial
Unlock Audience Behaviour Trends
Marketplace Insights offers a clear view of audience preferences, showing the products they buy most often at popular online marketplaces.
By analysing these trends, you gain insights into what resonates with your audience, enabling you to fine-tune your strategy to promote top-selling products and sellers that align with their needs.
Tracking these behaviours over time also helps anticipate future interests, such as specific products, categories or sellers related to high-converting items.
Stay Ahead of the Competition
Understanding emerging trends and popular products & sellers gives you a competitive advantage in a fast-paced market.
With the latest insights, you can swiftly promote new items or implement fresh strategies that capture audience interest early.
This proactive approach positions you as a reliable source in your niche, helping you stay top-of-mind and ahead of competitors.
Make Informed Decisions with Data
Marketplace Insights provides performance metrics highlighting which products and sellers drive the most conversions; empowering you to select the best products & sellers to recommend, make the best timing on what your audiences are buying, and set achievable goals to monetise trends.
With data-driven decisions for your content, you will see improved engagement, higher conversions, and maximised earnings.
Step-by-Step Guide to Using Marketplace Insights
Step 1: Navigate to Marketplace Insights
Go to “Reports” in the top menu bar and select “Marketplace Insights.”
Step 2: View Product or Seller Performance
Click the ‘Top Products’ or ‘Top Sellers’ tab to see how products or sellers perform.
Choose a specific time period from the dropdown in the top right corner to view performance data.
Note: Insights are available for Marketplace Offers for the last six months, with data updated two days after a conversion occurs through your affiliate link.
Step 3: Filter Results
Customise your view using the ‘Filter’ option, which allows you to sort by Shop Name, Offer, or Category.
To refine further, use ‘Sort by’ to organise data by Conversions, Total Sales, or Estimated Earnings.
Conversions in the report are from all statuses except ‘Invalid’. Learn more about the status of conversions here.
How to Leverage Marketplace Insights for Affiliate Success
Focus on High-Demand Products & Sellers
Promoting high-converting products and sellers helps you tap into items the audience is actively searching for, leading to increased click-through rates and higher conversions.
When using Marketplace Insights, identify top-selling products & sellers based on trends, particularly during seasonal periods, such as peak times, holidays and events.
Tip: Highlight trending products and sellers in your content with phrases like “bestsellers”, “customer favourites”, “top 10”, and “must-haves”. Strategically incorporate high-converting products and sellers into content types that work best for each platform, such as listicles for blogs or short product reviews in videos.
Create Trend-Based Content
Aligning your content with current trends can drive significant traffic and engagement, especially on social media. Timely and relevant content is more likely to resonate with your audience.
Explore insights on trending products & sellers – new arrivals, holiday specials or seasonal items – and weave them into your content.
You can create roundup lists, style guides, or “How-To” videos featuring top-selling products and sellers.
Tip: Use hashtags relevant to high-converting products & sellers and optimise your content for various best-performing platforms. Timing your posts during peak shopping days or seasonal changes can help increase reach and engagement.
Personalise Recommendations
Tailoring product recommendations to individual preferences significantly boosts engagement and conversion rates.
By suggesting products and sellers that match your audience’s past behaviour or interests, you can increase the likelihood of their clicking through your affiliate link and purchasing.
Use Marketplace Insights to identify top-selling products & sellers and create tailored recommendations for your audience. Customise your messaging with product suggestions that align with their interests.
Tip: In personalised email and social media posts, use phrases like “We thought you’d love…” or “Based on your style, here’s what’s trending.” Offering a few options for each recommendation increases the chance of a perfect match.
Now that you understand how Marketplace Insights works, it’s time to apply this valuable data to boost your affiliate growth.
Start leveraging top-selling products & sellers from Marketplace Insights and promote engaging content to maximise your earnings today!
