Discover how GetPlus transformed its business through affiliate marketing with Involve Asia. This inspiring success story highlights their journey, strategies, and achievements, providing valuable insights for other Partners looking to achieve similar success.
From Concept to Success: The GetPlus Story
GetPlus, established in 2019, embarked on a mission to create a unified loyalty program encompassing various merchants across different industries. The vision was simple yet profound: to offer users a more rewarding everyday shopping experience.
By integrating online and offline transactions into one cohesive system, GetPlus aimed to simplify merchant loyalty programs while providing consumers with a versatile and valuable point system.
The journey began with extensive discussions with potential partners to onboard them into this coalition loyalty program. This initiative streamlined merchant loyalty programs and provided users with a single currency, GetPlus points, which they could redeem for various rewards.
This innovative approach addressed merchants’ challenges in scaling their loyalty programs and offered users an enhanced shopping experience.
Reaching the Right Audience
Understanding their target audience was crucial for GetPlus. They focused on individuals with disposable income who shop smartly, primarily aged between 24 and 45, with a core user base of around 35.
Initially, GetPlus concentrated on offline mall acquisitions, central to everyday shopping activities. However, recognising the growing importance of digital presence, they expanded their efforts to online platforms.
GetPlus’s online strategy involved leveraging paid ads, social media, and Key Opinion Leaders (KOLs) collaborations. Platforms like Instagram and TikTok were pivotal in reaching and engaging their audience.
This balanced approach between online and offline acquisitions ensured a robust and diverse user base.
Understanding What Works
GetPlus has identified marketplaces such as Tokopedia, Shopee, and Lazada as top-performing brands. These marketplaces offer significant discounts and attract users looking for the best deals.
Notably, users’ popularity in electronics, food, fashion & beauty further solidifies their success. The variety and competitive pricing offered by these marketplaces make them significant contributors to GetPlus’s loyalty program.
Standing Out in the Market
GetPlus offers an accurate coalition loyalty system in a market with loyalty programs.
Unlike other programs in Indonesia that typically involve brands within one group of companies, GetPlus allows users to earn and redeem points from a wide range of merchants.
This includes converting other loyalty memberships to GetPlus points and enjoying various redemption options, such as airline miles and e-wallets, providing users with a seamless and convenient experience.
This flexibility and variety set GetPlus apart from competitors. Their extensive network of partners and diverse options for earning and redeeming points provide users with unmatched value and convenience, reinforcing their position as a leading platform in the loyalty program market in Indonesia.
A Seamless Collaboration with Involve Asia
The partnership between GetPlus and Involve Asia was born out of a shared vision — the leaders of both organisations connected and recognised the potential for collaboration.
What truly solidified this partnership was Involve Asia’s exceptional account management and flexibility. Involve Asia provides a seamless experience, allowing GetPlus to acquire merchants and receive valuable support easily.
This partnership has been instrumental in streamlining GetPlus’s affiliate marketing efforts, significantly enhancing its ability to connect with brands and optimise marketing activities.
Efficiency & Effectiveness with the Involve Dashboard
The Involve Dashboard has proven invaluable to GetPlus.They rely on conversion data from the dashboard for campaign analysis, making it a vital resource for monitoring and reporting.
This user-friendly platform ensures that GetPlus can easily track performance and make data-driven decisions to optimise their affiliate marketing efforts.
Navigating Affiliate Marketing Hurdles
Despite the many successes, GetPlus has faced challenges in its affiliate marketing journey. The primary issue has been the lengthy payment and validation periods, which can be frustrating for GetPlus and its users.
However, this is a standard industry challenge, and GetPlus has adapted to manage it effectively. For many users, especially those who shop online frequently, GetPlus’s convenience and benefits outweigh these challenges.
The trend towards online shopping has continued to grow, and GetPlus remains committed to improving and streamlining its processes.
Aiming for Growth
Looking ahead, GetPlus aims to increase revenue and continue partnering with major marketplaces to secure the best commission rates.
Providing users with more options and better deals remains a top priority, ensuring that GetPlus continues to deliver value to its users. GetPlus highly recommends affiliate marketing with Involve Asia. While understanding the intricacies of affiliate marketing takes time, the learning process is invaluable.
Testing, learning, and analysing data are crucial to finding what works best. Once mast
Conclusion
GetPlus’s journey with Involve Asia showcases the power of affiliate marketing. By leveraging data-driven strategies, offering a diverse range of redemption options, and fostering strong partnerships, GetPlus has achieved remarkable success.
We hope that GetPlus’s story inspires other Partners looking to enhance their affiliate marketing efforts and achieve similar success.
