Meet Terence Ooi, CEO/Partner at IdenTT and a seasoned Instagram enthusiast since 2016. With a passion for crafting captivating content, Terence navigates the digital landscape with flair, blending entrepreneurship with social media savvy to engage and inspire his audience.
Crafting a Digital Presence from Advertising to Content Creation
In the vast landscape of social media, where millions vie for attention, one man’s journey stands out as a testament to perseverance, creativity, and the power of strategic partnerships. Meet Terence Ooi, a content creator whose story with Involve Asia showcases the highs and lows of navigating the digital landscape.
Terence’s venture into content creation began after a successful career in advertising. “I spent many years with an international advertising agency,” Terence reveals. “But in 2014, I decided to step away from that world.”
However, rather than retiring into obscurity, Terence found himself drawn to digital content creation.
From Culinary Adventures to Global Wanderlust
Initially, Terence treated the platform as a casual outlet for sharing personal content, dabbling in posts about his travels and culinary adventures. However, fate intervened when one particular post gained unexpected traction. “It’s actually quite funny,” Terence chuckles. “It was a picture of cockles. I guess people in Malaysia have a thing for cockles because that post really took off.” Encouraged by this newfound attention, Terence began to take his content creation endeavours more seriously.
As he delved deeper into the world of social media, Terence found himself drawn to two key passions: travel and food. “Those were the cornerstones of my content,” he explains. “I was eager to share my experiences with others, to inspire them to explore new destinations and savour unique culinary delights.”
Over time, as Terence found himself with more opportunities to travel, he made the decision to shift his lens primarily towards showcasing the wonders of the world and sharing simple or interesting recipes when he cooks.
Reflecting on his travel experiences, Terence shares a memorable journey he embarked on to the north-west of Thailand. “End of last year, I took a 10-day road trip,” he recounts. “Normally, people will go to Chiang Mai and then stay there, maybe go up to Chiang Rai. But I decided to rent a car and went on the Mae Hong Son loop.”
The Game-Changer in Content Monetisation
As Terence delved deeper into the world of content creation, he was presented with the opportunity to expand his reach and monetise his efforts last year. He then discovered Involve Asia, an affiliate marketing platform offering a bridge between content creators and advertisers.
Intrigued by the platform’s potential, Terence made the decision to collaborate with Involve Asia. “We were working with them and Seo Jinxian, from Involve Asia, suggested I try out as one of their partners. I had about 10.5k followers at the time, so I thought, why not give it a shot?” he explains.
Terence notes the platform’s unique approach in catering to both advertisers and influencers. “I think Involve Asia takes care of both parties. Some platforms focus solely on advertisers or influencers, but Involve Asia seems to have the best of both worlds,” he observes.
Navigating the Involve Asia platform posed its challenges for Terence, who initially grappled with its intricacies. However, with determination and the assistance of a key account manager, he overcame these obstacles and found his footing within the platform.” The online tutorials were a good start, but having a key account manager was a game changer,” Terence acknowledges.
Terence highlights some of the platform’s standout features, particularly its user-friendly app and deep linking capabilities. “The app allows you to easily create a link to share with your audience about a brand’s offer or promotion,” he explains.
Crafting Quality Content
With Involve Asia’s support, Terence began to uncover the potential of affiliate marketing. “It wasn’t just about slapping links everywhere,” he explains. “I quickly realised the importance of tailoring content to my audience’s interests.”
In his journey with Involve Asia, Terence has found collaboration with brands like Klook to be particularly rewarding. “Klook offers experiences and deals that resonate well with my audience, allowing me to create content that adds value while also earning revenue,” he mentions.”
Despite the challenges posed by the ever-changing social media landscape, Terence remains committed to his core principle: quality over quantity. “It’s easy to get caught up in the numbers game,” he acknowledges. “But at the end of the day, engaging and relevant content is what keeps followers coming back. You have to stay ahead of the curve,” he advises.
Since joining Involve Asia in August 2023, Terence’s revenue growth has been remarkable. Specialising in the Travel and Marketplace categories, Terence has harnessed his expertise to drive engagement and conversions. With a total of 1,034 clicks and 105 conversions, he has generated a substantial sale amount of RM16,960.85, resulting in estimated earnings of RM1,130.36.
Terence’s success is underscored by his top-performing offers, which include brands such as Klook Travel, Agoda, Trip.com, Hotels.com, Lazada Talent MY, and Shopee MY. Through strategic collaboration and quality content creation, Terence has not only expanded his digital footprint but also generated tangible revenue streams.
Looking Ahead: Terence’s Vision for Meaningful Content
Reflecting on his path, he acknowledges the challenges faced and the lessons gleaned along the way. “Navigating the digital landscape wasn’t easy,” Terence recalls. “But every obstacle became an opportunity for growth.”
He emphasises the importance of resourcefulness and seeking guidance when needed, stating, “You really need to focus and find ways to do it and to learn from there. Ask around, talk to those with experience, and learn from them.”
Regarding his future collaboration with Involve Asia, Terence remains open to possibilities. “I haven’t thought much about it,” he admits. “But maybe when I retire from my full-time job, I’ll seriously consider this influencer marketing gig.”
Terence emphasises the importance of crafting meaningful content, highlighting that quality information matters more than just aesthetics. He believes in providing valuable information to his audience, prioritising substance over style.
“Involve Asia has provided a gateway to a new world of possibilities,” Terence reflects. “It was an opportunity to collaborate with brands and fellow creators, while also monetising my content in a way that felt authentic and sustainable.”
Feeling inspired by Terence Ooi’s journey as a content creator? Start your own content creation journey today and share your voice with the world!
