The vibrant spirit of Songkran, the Thai Water Festival, is set to ignite again with an anticipated surge in consumer spending!
The Thai Chamber of Commerce forecasted a 17.3% increase over the previous year.
Let’s learn more about the Songkran Festival as additional learning before you promote Songkran-related products or services to your online friends.
What is Songkran & How It is Celebrated
In Thailand, there’s a special celebration called Songkran, which marks their New Year. It’s a time when people come together to start fresh and have fun.
Traditionally, Songkran falls between April 13th to 15th, but this year, in 2024, the festivities will extend throughout April!
The government decided to lengthen the celebration compared to previous years to boost the tourism sector and attract more visitors to the country.
During Songkran, people clean their homes and statues as a way to clear out bad feelings and welcome good luck for the year ahead. It’s like giving everything a fresh start.
But the best part of Songkran is the water fights! Everyone, including locals and tourists, joins in and splashes each other with water.
It’s a super fun way to cool off in the hot weather and enjoy time with friends and family.
Songkran isn’t just a festival.
It’s a time for happiness, togetherness, and making memories that last a lifetime.
Watch the YouTube video below to see how big and fun the festival is!
As an Involve Partner, take advantage of this opportunity to promote Songkran essentials to your followers and increase your affiliate income!
Before promoting any Songkran-related products, let’s look at our data regarding the top categories and Partner channels recorded during the 2023 Songkran Festival period.
Songkran 2023 Partners’ Performance
| Peak Period | 13 – 15 April 2023 |
| Top Categories Promoted | Marketplace, Travel, Fashion |
| Top 3 Partners Channel | Ad Network, Content, Influencer |
As evident, the marketplace had always been the most promoted category. In comparison, the marketplace consistently topped the charts regarding promotion due to its diverse product range.
The Travel and Fashion categories were also among the top-promoted during the Songkran Festival in Thailand.
This is because individuals from around the globe travel to various destinations within Thailand during this period, leading to increased spending on travel and fashion.
Given that Songkran is considered the New Year, people often purchase stylish attire and festival-appropriate clothing, contributing to increased consumer spending in the fashion category.
Furthermore, the most effective partner channels were Ad Network, Content, and Influencer.
These channels used effective marketing strategies to promote products and services, using short-form engaging videos and targeted display ads that generated high conversions and sales during the Songkran Festival period.
Hot Items To Promote During Songkran
Splash Battle Essentials: Your Water Gun! 🔫
Why not be the water warrior on a budget? Encourage your followers to bring their water guns and splash without splurging!
Stay Shielded with the Sun Cap 🧢
Stay cool in scorching weather. Instead of just slathering on sunscreen, top it off with a cap for extra protection. Beat the heat, wear your cap!
Beat the Heat: Shield Your Skin with Sunscreen
Don’t forget to advise your followers to apply sunscreen in April’s hot weather to prevent sunburn while participating in the festival.
Shades of Splash: Keep Cool, Look Cool in Style 😎
Encourage your followers to fully embrace the Songkran festivities without squinting under the blazing sun. Promote trendy sunglasses so they can comfortably join the water gun battles and protect their eyes from the scorching heat.
Seamless Travel Booking for Amazing Adventures!
Share those exclusive promo codes and discounts from Trip.com and other top travel Brands on your Involve Dashboard.
Your followers can lock in flights, hotels, and more for the ultimate Songkran Festival getaway in hotspots like Bangkok, Chiang Mai, Pattaya, or Phuket!
To Sum Up
In conclusion, the upcoming Songkran Festival presents an exciting opportunity for Involve Partners to engage their followers and boost affiliate income.
With anticipated increased consumer spending, now is the perfect time to promote essential Songkran items such as water guns, sun caps, seamless travel bookings, and more you can imagine!
Help your followers to plan unforgettable Songkran getaways at popular destinations.
With the festival symbolising new beginnings, you can create meaningful connections with your audience while promoting products and services that make their Songkran experience memorable!
What are you waiting for? Get your Songkran spirit ready.
