Adidas needs no introduction. The brand is best known for athletic footwear and apparel that resonates not only with athletes but everyone across Southeast Asia and Hong Kong.
Adidas’ e-commerce platform offers a vast catalogue of athleisure products, which Partners can use to recommend to their followers.
Join as Adidas Affiliate Partner
The Adidas affiliate programme at Involve Asia provides a commission of up to 4.2%. Limited time, commissions for certain products and promotions are also available to maximise your earning potential.
Promoting Adidas can earn you between RM 1,000 and RM 5,000 monthly, depending on your marketing strategy, content, and niche.
Note: Certain products (such as the Yeezy collection) are non-commissionable.
In this article, we highlight the most popular Adidas products in Malaysia, Indonesia, the Philippines, Thailand, Vietnam, Singapore, and Hong Kong.
Popular Keywords on Adidas
Shoes are the most popular generic keyword when it comes to searching for Adidas products. Alternative keywords include tee and shorts, which can give you an idea of what to focus on when planning what to promote through your own channels.
Customers tend to search for specific trademarks, such as Samba, Stripes, Essentials, Adicolor, Adilette, and Aeroready, which fall under the Adidas shoes and clothing categories.
Manchester United is also a popular keyword as Adidas is the official jersey for the football team.
Adidas Malaysia
The classic SST 3-Stripes Tee was the most popular clothing item, followed by must-have athleisure shoes (Samba OG, Campus 00S, and Handball Spezial) and Duramo SL running shoes.
Overall, clothing offered the most conversions (44.9%), followed by shoes (40.1%) and accessories (15%).
Adidas Indonesia
Similar to Adidas Malaysia, customers in Indonesia favoured the shoes (39.8%) and clothing (38.8%) categories more than accessories (21.4%).
Customers primarily bought sportswear essentials for football, such as socks and Crazyfast.3 Firm Ground Boots.
Samba OG, Handball Spezial, and Yeezy were the most popular athleisure shoes purchased, while customers chose Pureboost 23 and Ultraboost 1.0 as their ideal shoes for sporting activities.
Adidas Philippines
The Shoes (81.1%) category dominated sales in the Philippines.
Samba OG for adults and kids was one of the most popular athleisure shoes, followed by the Handball Spezial and Campus 00s shoes.
Adidas Thailand
Adidas sales in Thailand were mainly from the clothing category (50.7%), where customers often bought 3 Stripes Tees, Manchester United 23/24 jerseys, and Aeroready Designed To Move FeelReady Sport Tees.
In the shoes category, the most popular items were slippers (Adilette Aqua and Adilette Comfort), Ultraboost Light running shoes, and Samba OG athleisure shoes.
Adidas Vietnam
The shoes (55.1%) category contributed the most sales, followed by the clothing (36.3%) category.
Samba OG was the best-selling item purchased online, while customers also purchased the Superstar Adiform, Ultraboost Light, and Mule Superstar.
Adidas Singapore
Customers in Singapore primarily spent their money on shoes (41.9%) and clothing (42.3%).
The Samba OG was the most popular athleisure shoe for adults and kids, followed by the Adizero Boston 12 and Ultraboost Light.
Adidas Hong Kong
In Hong Kong, customers preferred to buy Adidas shoes (61.7%) over other categories. The VL Court 2.0 and Samba OG were the top-selling athleisure shoes online, and Adilette 22 was the most recommended casual slipper.
Shoes and clothing were the most popular Adidas categories. The Samba OG, Ultraboost Light, and Handball Spezial showed the highest conversion rates on the brand’s e-commerce site.
We hope that this information will help you create engaging content, which leads to increased conversion on the Adidas e-commerce site. The data shows that shoes are the most likely type of product to sell, which indicates that you should consider putting a focus on that category.
Ready to gear up in recommending Adidas products to your followers? Click below to sign up as an Adidas Affiliate Partner at Involve.
