Affiliate marketing sounds simple: promote a product, earn a commission. But here’s the secret sauce — what you promote makes all the difference.
Choosing the right type of affiliate offer for your niche, audience, and content style is the key to turning clicks into consistent income. Whether you’re a beauty lover, tech geek, travel vlogger, or deal-sharing genius, there’s something for everyone.
So, ready to turn your content into commissions? Let’s explore the most popular affiliate offer types that creators across Southeast Asia are crushing it with.
7 Types of Affiliate Offers You Can Promote
1. Marketplace Offers: High Volume, High Potential
What Are Marketplace Affiliate Offers?
These offers come from platforms like Shopee, Lazada and Zalora. When you join a marketplace’s affiliate program, you can promote thousands of products from one place — using just one link.
Examples of Popular Southeast Asian Marketplaces
- Shopee (Malaysia, Indonesia, Philippines, Vietnam)
- Lazada (Thailand, Malaysia, Singapore)
- Zalora (Fashion-focused)
Best Niches to Promote
Marketplaces are perfect for:
- Trending gadgets
- Festive gift ideas
- Everyday essentials
- Time-sensitive promotions (Payday, 11.11 sales)
You can create content around seasonal offers, shopping hauls, or review videos to boost click-throughs.
2. Fashion & Lifestyle Offers: Trendy and Engaging
Why Fashion Converts Well
People are always on the lookout for outfit inspo or that next cute bag. Fashion content performs well on visual platforms like Instagram, TikTok, and Pinterest because it’s shareable, stylish, and personal.
How to Monetize Style Content
- Post #OOTD (Outfit of the Day)
- Link items through your affiliate page
- Review clothing hauls
- Collaborate with brands via affiliate links + sponsored posts
3. Tech & Electronics Offers: Gadget Lovers Rejoice
Types of Products You Can Promote
Tech is hot — think laptops, mobile phones, earbuds, smartwatches, and accessories. With regular product launches, there’s always something new to talk about.
Tips for Tech-Focused Creators
- Create “Top 5” or “Unboxing” videos
- Compare devices in listicles or YouTube reviews
- Share discount codes during big sale events like 9.9 or Black Friday
These high-ticket items also tend to come with better commission percentages or fixed rates.
4. Beauty & Skincare Offers: Influencer-Driven Growth
Perfect for Instagram, YouTube, and TikTok
Beauty products often sell themselves — especially when shown in tutorials, reviews, or GRWM (Get Ready With Me) content. People love seeing how a product looks in real life before they buy it.
Sample Beauty Campaign Ideas
- “Morning skincare routine” with affiliate links
- “Dupe vs. original” comparison
- “My holy grail makeup products”
- Festival- or season-specific makeup looks
Bonus tip: use affiliate links in Instagram Story highlights or pinned posts.
5. Travel & Hotel Booking Offers: Perfect for Content Creators
Seasonal Campaigns and High Ticket Commissions
Travel content is not only inspiring — it’s lucrative. Affiliate programs from booking platforms like Traveloka and Klook offer good commissions on flights, hotels, tours, and attractions.
Ideal Platforms and Formats
- YouTube vlogs
- Instagram reels
- Blog reviews of hotels or travel experiences
- TikTok “travel hacks”
This works best when travel demand is high (think school holidays, long weekends, or post-pandemic travel booms).
6. Finance & Insurance Offers: Underrated but Profitable
High Payouts for High-Intent Conversions
These offers are often less flashy, but they pay well. Signing up for credit cards, insurance, e-wallets, or investment platforms often earns you higher commissions because the conversion is more valuable.
Example Offers in Malaysia and Southeast Asia
- Credit card sign-ups (up to RM100 per lead)
- Buy-now-pay-later platforms (e.g., Atome, PayLater)
- E-wallet top-ups or first-use bonuses
7. Coupons, Rewards, and Cashback Platforms
Why These Convert Like Crazy
Everyone loves a good deal. When you promote affiliate offers from cashback or coupon platforms, you’re offering real value upfront. These platforms often convert well because people are already ready to shop.
Perfect for Deal Sites and Blogs
- Share discount codes during sales
- Promote daily deals via Telegram groups or Facebook Pages
- Create “Where to find the best vouchers” content
- Embed affiliate links in blog posts like “Top 10 Deals This Week”
Understanding Commission Structures: How You Get Paid
CPC, CPA, CPL, and CPS Explained Simply
- CPC (Cost Per Click): You earn every time someone clicks your link.
- CPA (Cost Per Action): You earn when someone buys or completes a certain action.
- CPL (Cost Per Lead): You get paid when someone signs up or fills a form.
- CPS (Cost Per Sale): You earn a percentage of the sale amount.
How to Choose Offers That Match Your Content
Pick what makes sense for your brand. If you’re into fashion, don’t promote mobile plans. If your audience loves gadgets, tech offers make more sense than skincare. Align offers with your niche for better engagement and trust.
Conclusion
The best way to succeed in affiliate marketing? Start with offers you genuinely use and love. Your audience can tell when you’re being authentic — and that builds trust.
Once you get comfortable, explore different categories to diversify your income. From marketplace links to niche insurance offers, there’s something for every creator.
Whether you’re creating content for fun or turning it into a career, affiliate offers give you the power to earn from your passion. Just take the first step.
Frequently Asked Questions (FAQs)
What is the best affiliate product to promote?
The best affiliate product to promote is one that matches your interests and your audience’s needs. If you’re into beauty or fashion, promoting makeup, skincare, or clothing makes sense. Tech lovers might do well with gadgets, while travel bloggers can promote hotels or booking sites. You don’t need to choose the highest-paying product — focus on what you genuinely like and can talk about confidently.
When your audience trusts your recommendations, they’re more likely to click and buy. Also, look for products with good reviews, high demand, and a helpful brand website. These make it easier for you to earn commissions. Ultimately, the best product is one you can naturally include in your content — whether that’s videos, blog posts, or social media. Start with what you know, and grow from there.
What are offers in affiliate marketing?
In affiliate marketing, “offers” are the products or services you can promote to earn a commission. When you join an affiliate program, you’ll see a list of offers provided by different brands. Each offer includes details like what you’re promoting (e.g., skincare, electronics, travel), how much you’ll earn per sale or lead, and the rules for sharing it.
Offers can be physical items, like a phone or dress, or digital services, like software or insurance. Some offers pay per sale, while others pay when someone signs up or downloads an app. Your job as an affiliate is to choose the right offers for your audience and promote them through your content. If someone clicks your special link and takes action, you get paid. It’s that simple! Offers are the core of affiliate marketing — without them, there’s nothing to promote.
What types of affiliate programs can I promote?
There are many types of affiliate programs you can promote, depending on your content style and audience. E-commerce programs from sites like Shopee and Lazada allow you to earn commissions from product sales, making them great for creators who frequently review or recommend items. Travel programs such as Klook or Traveloka work well for bloggers and influencers who share travel tips or destination content. Finance and insurance programs offer higher payouts for actions like credit card signups or insurance leads, making them ideal for content aimed at working professionals or financially-savvy audiences.
You can also promote digital products like software, online tools, or courses, which often come with higher or recurring commissions. If you’re more into lifestyle, fashion, or beauty, there are plenty of programs designed for Instagram or TikTok creators. Finally, coupon and cashback platforms are great for those who enjoy sharing deals. The key is to choose programs that match your niche, not just the highest paying ones.
What type of affiliate marketing niche pays the most per transaction?
The affiliate marketing niches that pay the most per transaction are usually in the finance, tech, and software categories. For example, promoting credit cards, investment platforms, or insurance products often pays high commissions — sometimes up to RM100 or more per signup. Tech products like laptops or smartphones also offer large payouts because the product value is higher.
Software and digital tools (like online courses, email marketing platforms, or website builders) often have recurring commissions, meaning you keep earning as long as the customer keeps using the service. While these niches pay well, they can also be more competitive or require more trust from your audience. That’s why it’s important to pick a niche you understand and can speak about confidently. High-paying offers are great, but success still depends on how well you connect with your followers and recommend the right products for them.
