Capping Type
TL;DR — Capping type defines how a commission cap is applied — whether the limit is per order, per publisher, or per campaign period. Different capping types affect publishers differently, depending on how many conversions they drive and at what order values. On Involve Asia, where capping applies to an offer, the capping type and maximum amount are stated in the offer’s commission details, so publishers know exactly what limit applies before promoting.
What Is Capping Type?
While commission capping sets a ceiling on earnings, capping type defines the dimension along which that ceiling is measured. The same cap amount can apply in very different ways depending on which type is in use.
The most common capping types are:
- Per order — a maximum commission is set per individual sale, regardless of the order’s total value. A publisher promoting a high-value product earns up to the cap on each transaction, with no carryover to other orders.
- Per publisher — a maximum total commission is set for each publisher over a given period. Once a publisher hits the cap across all their conversions, additional conversions stop earning until the cap resets.
- Per campaign period — the advertiser sets a total commission budget for the campaign as a whole. Once the total budget is consumed across all publishers, the offer may stop paying out or revert to a lower rate.
Capping Type on Involve Asia
On Involve Asia, where a capping type applies to an offer, it is stated alongside the maximum amount in the offer’s commission details on the offer page. Publishers should read both the cap amount and the capping type together to understand their actual earning potential for that offer.
A per-order cap affects high-value product promoters most. A per-publisher cap matters most for high-volume publishers who drive many conversions. Checking the capping type before building a campaign around an offer ensures publishers don’t overinvest in promotion for an offer where their earning potential is more limited than the headline rate suggests.
Related Terms: Commission Capping · Commission Structure · Commission Rate · Offer Page · Affiliate Offer
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