Link Title
TL;DR — A link title is a custom label a publisher assigns to a tracking link at the time of creation, making it easier to identify that link later in Deeplink History. It has no effect on how the link works or tracks — it’s purely an organisational tool for the publisher. On Involve Asia, link titles can be added when generating a link through the Deeplink Generator or mobile app, with examples like “T-shirts,” “mugs,” or “shoes” to label what the link points to.
What Is a Link Title?
A link title is a short, descriptive label a publisher gives to a tracking link when generating it. Its purpose is identification — helping the publisher remember what a specific link was created for, especially when managing many links across multiple offers, products, or campaigns.
Without a link title, a publisher’s Deeplink History can quickly become a list of undifferentiated shortened URLs with no clear indication of which link goes where or what product it was created for. Adding a title at the point of creation means links can be found, reused, or assessed at a glance rather than having to click through each one.
Link titles are an internal organisational tool only. They don’t appear anywhere in the link itself, aren’t visible to the audience clicking it, and don’t affect tracking, attribution, or commission in any way.
Link Titles on Involve Asia
On Involve Asia, publishers can enter a link title when creating a tracking link through both the Deeplink Generator on the dashboard and the Create Deeplink function on the mobile app. The title field is optional — leaving it blank still generates a fully functional tracking link — but filling it in makes the link easier to locate in Deeplink History later.
Publishers managing links for a range of products across one advertiser — for example, separate links for different product categories within a single offer — benefit most from consistent link titling, since it makes reviewing which products are driving performance much faster.
Related Terms: Deeplink History · Tracking Link · Deeplink · Sub-ID / Sub Tracking · Affiliate Dashboard
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