Pixel Tracking
TL;DR – Pixel tracking is a method of recording affiliate conversions by placing a small piece of JavaScript code — a tracking pixel — on the advertiser’s confirmation page. When a user completes a qualifying action, the page loads, the pixel fires, and the conversion data is sent to the affiliate platform. It is one of the two main tracking methods used on Involve Asia — alongside Server-to-Server (S2S) tracking — and is the most widely used method across standard e-commerce and web-based advertiser integrations.
What Is Pixel Tracking?
Pixel tracking is a conversion attribution method that uses a small JavaScript code snippet — called a tracking pixel — embedded on the advertiser’s confirmation or “thank you” page. This is the page a user sees immediately after completing a qualifying action: a purchase confirmation, a registration success page, a download completion screen, or a similar endpoint.
When the page loads, the JavaScript pixel executes automatically. It reads the tracking cookie that was set on the user’s browser when they clicked the publisher’s affiliate link — identifies the publisher who referred the user — and sends the conversion data back to Involve Asia’s tracking server. The conversion is then recorded in the publisher’s dashboard.
The name “pixel” comes from the original implementation of this technique — a tiny, invisible 1×1 pixel image embedded in a page that fired a server request when loaded. Modern implementations use JavaScript code rather than image pixels, but the name persists across the industry.
Related Terms: Integration · Tracking Cookie · Conversion · Attribution Window · Affiliate Link · Chargeback
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