Webhook
TL;DR — A webhook is an automatic notification sent from one system to another the moment something happens — like a sale being confirmed or a commission status changing. Instead of repeatedly checking for updates, the platform pushes the data to you in real time. On Involve Asia, webhooks are most relevant for app and developer partners who need conversion data delivered automatically into their own systems.
What Is a Webhook?
A webhook is a way for one system to instantly notify another when a specific event occurs. Rather than a system repeatedly asking “has anything changed?” – a process called polling – a webhook pushes a notification the moment something happens.
In affiliate marketing, webhooks are commonly used to receive real-time conversion data. When a sale is confirmed, a commission status changes, or a lead is validated, a webhook can send that information directly to a publisher’s own platform, database, or app, without any manual checking.
This makes webhooks especially valuable for partners who need to act on conversion data quickly — like a cashback app that wants to credit a user’s account the moment a sale is confirmed, rather than waiting for a manual data export.
Webhooks and Involve Asia
For app and developer partners connected to Involve Asia through the API, webhooks allow conversion and commission data to flow automatically into their own systems in real time.
This removes the need to manually pull reports from the dashboard, keeping a partner’s platform in sync with Involve Asia’s tracking data as events happen rather than after the fact.
Related Terms: API (Application Programming Interface) · SDK (Software Development Kit) · Postback URL · App Install Tracking · Affiliate Dashboard
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