UTM Parameters
TL;DR — UTM parameters are short tags added to the end of a URL that tell analytics tools where traffic came from. They track things like source, medium, and campaign name — separate from affiliate tracking, which determines commission. On Involve Asia, publishers can add their own UTM parameters to a generated affiliate link, giving them campaign-level detail in their own analytics on top of the platform’s commission tracking.
What Are UTM Parameters?
UTM parameters are small pieces of text appended to a URL after a question mark, made up of key-value pairs like utm_source, utm_medium, and utm_campaign. When someone clicks a link with these parameters, analytics tools like Google Analytics read them and log where that visit came from.
For example, a publisher might tag one version of a link with utm_source=instagram and another with utm_source=newsletter. Even if both links lead to the same product, the publisher can later see which channel sent more traffic or drove more engagement on the landing page.
UTM parameters don’t affect where a link goes — they’re purely for tracking and reporting on the publisher’s or advertiser’s own analytics platform.
UTM Parameters and Involve Asia
Affiliate tracking on Involve Asia — the part that determines commission — works independently of UTM parameters. A link’s affiliate tracking identifies the publisher and offer, while UTM parameters are a separate layer for the publisher’s own campaign breakdowns.
Publishers can append their own UTM parameters to a generated affiliate link before sharing it, allowing them to compare performance across channels like social, email, or content in their own analytics, while Involve Asia continues tracking conversions and commission as usual.
Related Terms: Affiliate Link · Deeplink · Link Cloaking · Conversion Rate (CVR) · Landing Page
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