Deeplink
TL;DR – A deeplink is an affiliate tracking link that sends a user directly to a specific page within an advertiser’s website — such as a product page, category, or sale landing page — rather than the homepage. Deeplinks are more targeted than standard affiliate links, which means users land exactly where they need to be to take action, leading to higher conversion rates and more commissions for the partner.
What Is a Deeplink?
A deeplink (also written as deep link) is a type of affiliate tracking link that points to a specific destination within an advertiser’s website — bypassing the homepage entirely. Instead of sending a visitor to a brand’s front door, a deeplink takes them directly to the exact product, category, promotion, or landing page that is most relevant to the content they just read or watched.
Like all affiliate links, a deeplink contains embedded tracking information that attributes any resulting conversion back to the partner who shared it. The difference is purely in the destination: a standard affiliate link points to the homepage; a deeplink points anywhere else on the advertiser’s site.
Standard Affiliate Link vs Deeplink
The distinction is simple but the impact on conversion rate is significant:
| Aspect | Standard Affiliate Link | Deeplink |
|---|---|---|
| Destination | Advertiser’s homepage | Specific product, category, or landing page |
| User experience | User must navigate to find the product | User lands directly on the relevant page |
| Conversion rate | Lower — more steps between click and purchase | Higher — fewer steps between click and purchase |
| Best used for | General brand mentions, homepage promotions | Product reviews, comparisons, specific promotions |
| Setup | One click from the offer page | Generated via Deeplink Generator using a product URL |
Every additional step between a click and a purchase is an opportunity for the user to drop off. Deeplinks eliminate unnecessary steps — and every step removed improves the chance of a conversion.
How Does a Deeplink Work?
When a user clicks a deeplink:
- The click is recorded by Involve Asia’s tracking system and attributed to the partner.
- The tracking cookie is set on the user’s browser (within the offer’s cookie duration window).
- The user is redirected to the specific page the partner linked to — a product page, a sale, a category, or a sign-up form.
- If the user completes the qualifying action (purchase, sign-up, install) within the cookie window, the conversion is attributed to the partner.
- The commission is recorded and moves through the earning stages: Pending → Pending Advertiser Collection → Paid.
The tracking mechanism works identically to a standard affiliate link. The only difference is where the user lands.
For content that mentions specific products, promotions, or categories — which covers most affiliate content — deeplinks are simply the more effective choice.
Related Terms: Affiliate Link · Conversion Rate · Cookie Period · CPS (Cost Per Sale) · EPC (Earnings Per Click)
Ready to grow with Involve Asia?
Whether you’re a brand looking to scale or a creator ready to monetize — we’ve got the tools, data and network to help you grow.
