Email Publisher
TL;DR — An email publisher promotes affiliate offers to their own list of subscribers through newsletters or email campaigns. Their value comes from a direct relationship with an audience that has opted in to receive their emails. On Involve Asia, email publishers apply for offers like any other publisher, but should check each offer’s T&Cs for any rules on email frequency, list sourcing, or subject line claims.
What Is an Email Publisher?
An email publisher builds and maintains a list of subscribers — people who have signed up to receive emails from them — and includes affiliate offers within that content. This could be a dedicated promotional email or a product mention inside a regular newsletter.
The strength of email as a channel comes from consent and relevance. Subscribers chose to receive these emails, so a well-matched offer can perform very well compared to cold traffic.
Because email lists are owned directly by the publisher, advertisers often have rules around how lists are built and used — for example, requiring that recipients opt in directly, and that subject lines and content don’t make false claims about the brand or offer.
Email Publishers on Involve Asia
Email publishers can apply for offers across 500+ brands on Involve Asia, selecting a website or a social platform as a property where they have built the email list when applying.
Before sending a campaign, it’s worth reviewing the offer’s T&Cs for any specific guidance on email promotion — some advertisers welcome email as an allowed traffic source, while others may restrict it or require certain disclosures within the email itself.
Related Terms: Allowed Traffic Sources · Restricted Traffic Sources · Promotion Method · Compliance · Email Marketing
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