Promotion Method
TL;DR — A promotion method is how a publisher features an offer within their channel — not just where, but in what format. Examples include product reviews, banner ads, coupon listings, comparison posts, and email campaigns. On Involve Asia, an offer’s T&Cs may specify which promotion methods are allowed, alongside the traffic source itself.
What Is a Promotion Method?
While a traffic source describes the channel — a blog, an app, a social account — a promotion method describes the format used to feature an offer within that channel.
Common promotion methods include written reviews or tutorials that mention a product, banner ads placed on a website, coupon or deal listings, side-by-side comparison content, social posts or videos featuring a product, and email campaigns sent to a subscriber list.
The same traffic source can support several promotion methods. A blog, for example, might run banner ads in the sidebar while also publishing written reviews — two different promotion methods on one channel. Advertisers may approve some methods for an offer while restricting others.
Promotion Methods on Involve Asia
When reviewing an offer’s T&Cs, publishers may find guidance on which promotion methods fit best — for example, an advertiser might welcome content-based reviews but restrict mass email blasts, or vice versa.
Choosing a promotion method that matches both the offer’s T&Cs and the publisher’s existing content style helps maintain compliance while keeping the experience natural for the audience.
Related Terms: Allowed Traffic Sources · Restricted Traffic Sources · Terms & Conditions (T&Cs) · Compliance · Prohibited Promotion Methods
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