Landing Page
TL;DR — A landing page is the specific page a visitor arrives at after clicking a link — not necessarily an advertiser’s homepage. A good landing page matches what was promised in the link or ad, making it easier for visitors to take action. On Involve Asia, publishers can use deeplinks to send traffic straight to a relevant landing page, like a specific product or promo page, instead of the advertiser’s homepage.
What Is a Landing Page?
A landing page is simply the page someone “lands” on after clicking a link. It could be a product page, a category page, a sign-up form, or a campaign-specific page built for a particular promotion.
What makes a landing page effective is relevance. If a publisher promotes a specific product or deal, sending visitors to that exact page — rather than the advertiser’s general homepage — reduces friction and keeps the visitor focused on the offer they clicked for.
In performance marketing, the landing page plays a big role in conversion rate. A visitor who has to search for the product they were promised is far more likely to leave without buying than one who lands directly on it.
Landing Pages and Involve Asia
Involve Asia publishers can generate deeplinks that point to a specific landing page on the advertiser’s site — a product page, category, or promo page — rather than just the homepage. This is especially useful when promoting a specific item from an advertiser’s product catalogue.
By matching the landing page to the content the publisher created, visitors arrive exactly where they expect to, which supports higher conversion rates and a better experience for the customer.
Related Terms: Deeplink · Product Catalog · Content Publishers · Conversion Rate (CVR) · Link Cloaking
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