SDK (Software Development Kit)
TL;DR — An SDK is a package of tools, code libraries, and documentation that developers use to add a specific feature into their own app or website. In affiliate marketing, advertisers and platforms provide SDKs so apps can plug in features like tracking, deep linking, or in-app offers without building them from scratch. Involve Asia supports app and developer partners through its API, letting platforms pull offers, generate tracking links, and report conversions directly inside their own product.
What Is an SDK?
An SDK, or Software Development Kit, is a bundle of pre-built code, tools, and instructions that helps developers add a specific function to their software. Instead of writing every piece of functionality from scratch, developers integrate the SDK and connect it to their existing app.
A typical SDK includes libraries (ready-made code), APIs (ways for the app to talk to another system), sample code, and documentation explaining how to set it up. Common examples include payment SDKs, analytics SDKs, and advertising SDKs.
In affiliate and performance marketing, SDKs are often used by apps, browser extensions, and price comparison tools. They allow these platforms to detect when a user makes a purchase, attribute that sale to the right partner, and pass back commission data automatically.
SDKs and Involve Asia
Involve Asia works with app and developer partners — including browser extensions, cashback apps, and price comparison tools — that need to integrate offers and tracking at scale. Rather than managing links manually, these partners connect through the Involve Asia API to pull live offers, generate tracking links, and sync conversion data.
This makes it possible for an app to show users real-time deals and cashback rates from 500+ brands, while every transaction is tracked back to the partner automatically. Developers can find integration details under the API Overview in the publisher resources.
Related Terms: Affiliate Link · Deeplink · API (Application Programming Interface) · Conversion Rate (CVR) · Affiliate Dashboard · Integration
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