Promo Code

TL;DR — A promo code is a unique string of letters or numbers that customers enter at checkout to unlock a discount, free shipping, or other reward. In affiliate marketing, advertisers issue promo codes to publishers to share with their audience, often alongside an affiliate link. The code drives the discount, while the link ensures the publisher gets credited for the sale. On Involve Asia, active promo codes are listed under Banners & Coupons, ready for publishers to share with their tracking link.

What Is a Promo Code?

A promo code (also called a discount code, voucher code, or coupon code) is a short alphanumeric string tied to a specific offer. Customers enter it during checkout to receive a benefit — a percentage off, a fixed discount, free delivery, or a bonus gift.

Advertisers create promo codes to encourage purchases, attract new customers, or boost sales during a campaign period. Codes can be public, available to anyone, or exclusive, given only to specific publishers to track which audience used them.

In affiliate marketing, promo codes work alongside tracking links. The link attributes the sale to the publisher, and the code gives the customer a reason to buy now. Publishers commonly pair both in blog posts, social captions, and video descriptions to maximise conversions.

Promo Codes on Involve Asia

Advertisers on Involve Asia regularly publish promo codes through Banners & Coupons in the publisher dashboard. Publishers can search by advertiser or category, view the code and its terms, and download matching creative banners.

To promote a code, publishers generate their tracking link through Promote or Create Deeplink, then share both the code and the link with their audience. This way, every redemption is tracked back to the correct publisher for commission.

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