Product Catalog
TL;DR – A product catalog is an advertiser’s complete, structured inventory of products available for promotion — including names, prices, images, descriptions, URLs, and categories. In affiliate marketing, publishers use product catalogs to discover which products an advertiser offers, build product listings and comparison content, and generate affiliate links at scale. On Involve Asia, product catalogs are delivered to publishers through the Data Feed — a structured file format that makes the entire catalog promotable with affiliate tracking built in.
What Is a Product Catalog?
A product catalog in affiliate marketing is the full, organised list of products (or services) that an advertiser makes available for publishers to promote. It contains every piece of information a publisher needs to feature a product in their content — the product name, current price, description, image, URL, and category.
Think of it as the advertiser’s digital product inventory, made accessible to publishers. Instead of a publisher manually visiting an advertiser’s website to note down product details one by one, a product catalog delivers all of that information in a structured, machine-readable format — enabling publishers to work with hundreds or thousands of products at once.
The product catalog is the source; the data feed is how it is delivered. When a publisher downloads or syncs an advertiser’s data feed, they are receiving a structured version of that advertiser’s product catalog — with affiliate tracking already embedded.
What a Product Catalog Contains
A standard product catalog in affiliate marketing includes the following fields for each listed product:
| Field | Description | Example |
|---|---|---|
| Product ID | Unique identifier for the product | SKU-98765 |
| Product Name | Full product title as listed by the advertiser | Szy WH-1000XM5 Wireless Headphones |
| Description | Short or long product description | Industry-leading noise cancellation... |
| Price | Current selling price | RM 1,499 |
| Sale Price | Discounted price if on promotion | RM 1,199 |
| Currency | Currency the price is listed in | MYR |
| Category | Product category or subcategory | Electronics > Headphones |
| Brand | Manufacturer or brand name | Szy |
| Image URL | Direct link to the product image | https://advertiser.com/img/wh1000xm5.jpg |
| Product URL | The product page on the advertiser’s site | https://advertiser.com/products/wh1000xm5 |
| Affiliate Link | Pre-built tracking URL attributed to the publisher | https://invol.co/[publisher_id]/... |
| Availability | Whether the product is in stock | In Stock / Out of Stock |
| SKU / Barcode | Stock-keeping unit or barcode | 454873613XXXX |
The affiliate link field is what transforms a product catalog into a directly promotable asset — every product in the catalog already has the publisher’s tracking embedded, so generating commission-earning links requires no additional steps.
Related Terms: Deeplink · Affiliate Link · Affiliate Offer · Publisher · Conversion Rate (CVR) · Affiliate Dashboard
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