Affiliate Campaigns
TL;DR — An affiliate campaign is a structured promotion run by an advertiser for a specific period, product, or goal — with its own creatives, commission rate, and terms. Campaigns can be seasonal, product-specific, or tied to a sales event. On Involve Asia, active campaigns are discoverable through the Advertiser Directory and Banners & Coupons, where publishers can find matching creatives and generate tracking links.
What Are Affiliate Campaigns?
An affiliate campaign is a focused push by an advertiser to promote something specific — a product launch, a seasonal sale, a new service, or a limited-time offer — through their publisher network.
Unlike an evergreen offer that runs indefinitely, a campaign typically has a defined start and end date, a specific goal, and creative assets built around that theme. Commission rates during campaigns can differ from the advertiser’s standard offer, often higher to incentivise more active promotion during the campaign window.
For publishers, campaigns represent a window of opportunity — a time when promotional content is most relevant, audiences are most receptive, and conversion rates can be higher than usual. Timing content to align with a campaign can make a noticeable difference to earnings.
Affiliate Campaigns on Involve Asia
Advertisers on Involve Asia run campaigns throughout the year, including around major sale events and seasonal promotions. Publishers can stay updated on active campaigns through the Advertiser Directory and Banners & Coupons, where campaign-specific creatives and promo codes are made available.
When a campaign goes live, publishers can generate tracking links for that campaign’s specific landing page, ensuring the audience lands exactly where the promotion is happening rather than a generic homepage.
Related Terms: Affiliate Offer · Landing Page · Commission Rate · Deeplink
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