Total Sales
TL;DR — Total sales are the combined value of all purchases made through a publisher’s affiliate links over a given period. It’s the revenue figure on the advertiser’s side that commission is calculated from. On Involve Asia, the total sales are a key metric in a publisher’s performance reporting, showing how much purchase value their links have driven across their active offers.
What Is Total Sales?
Total sales refer to the aggregate value of all completed transactions that a publisher has driven through their affiliate links. If a publisher’s links led to ten purchases worth RM100 each, their total sales for that period would be RM1,000.
Total sales matter because it’s the base from which most CPS commissions are calculated. A commission rate of 10% on RM1,000 in total sales earns RM100 in commission. Understanding total sales alongside commission rate gives a publisher a clear picture of how their promotion is performing in revenue terms, not just conversion counts.
Total sales can fluctuate for reasons outside a publisher’s control — seasonal demand, price changes, or advertiser-side cancellations and returns. A high number of conversions doesn’t always mean high total sales if the average order value is low.
Total Sales on Involve Asia
Total sales appear in Involve Asia’s publisher performance reporting alongside clicks, conversions, and commission earned. Together, these figures let publishers see not just how many people converted, but how much those conversions were worth and what commission they’re generating.
Monitoring total sales across different offers helps publishers identify which advertisers or product categories are driving the most revenue value, not just the most clicks or conversions.
Related Terms: Commission Rate · Commission · Average Order Value (AOV) · Conversion Rate (CVR) · Affiliate Dashboard
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