Average Order Value (AOV)

TL;DR – Average Order Value (AOV) is the average monetary value of each order driven by a publisher through their affiliate links. On CPS offers, AOV directly multiplies your earnings — a higher AOV means more commission per conversion at the same rate. Understanding AOV helps publishers choose better offers, target the right audience, and grow earnings without needing more traffic.

What Is Average Order Value (AOV)?

Average Order Value (AOV) is the mean value of all purchases made through a publisher’s affiliate links over a defined period. It is calculated by dividing total revenue generated by the number of orders placed.

AOV is not a metric publishers typically see labelled directly in the Involve Asia dashboard — but it is embedded in every CPS commission calculation. Every time you earn a percentage-based commission, AOV determines how much that percentage translates to in actual earnings.

Two publishers can have identical traffic, identical conversion rates, and identical commission rates — but if one is driving higher-value orders, they earn significantly more. AOV is the multiplier that turns commission rate potential into real income.

How Is AOV Calculated?

AOV = Total Revenue Generated ÷ Number of Orders

Example:

A publisher drives 25 confirmed purchases through their affiliate links in one month.
The total value of those 25 orders: RM 3,750.
AOV = RM 3,750 ÷ 25 = RM 150 per order

At an 8% CPS commission rate:

Commission per order = RM 150 × 8% = RM 12
Total monthly earnings = 25 × RM 12 = RM 300

If the same publisher drove the same 25 orders but at an AOV of RM 300:

Commission per order = RM 300 × 8% = RM 24
Total monthly earnings = 25 × RM 24 = RM 600

Same traffic. Same conversion rate. Same commission rate. Double the AOV — double the earnings.

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