Offer Name
TL;DR — An offer name is the title of a specific affiliate program as it appears in the platform, identifying the brand, market, and commission model in one label. It helps publishers quickly identify the right offer when browsing, applying, or referencing a specific program in reporting. On Involve Asia, offer names in the Advertiser Directory follow a clear format that includes the brand name, country, and offer type — such as “Nike Malaysia — CPS” or “TikTok Shop MY (Deeplinkable) — CPS.”
What Is an Offer Name?
An offer name is the identifier given to a specific affiliate program listing on a platform. It’s the label a publisher sees when browsing the Advertiser Directory, searching for a specific brand, or looking up a program in their conversion or performance reports.
Because a single advertiser can run multiple offers — different commission models, different countries, or different product categories — the offer name is what distinguishes one version from another. Without a clear offer name, a publisher promoting Shopee in Malaysia and Shopee in Indonesia would have no way to tell which offer a specific conversion or link belongs to.
Offer names also appear in missing conversion reports, payment records, and dashboard filters, making them a practical reference point across multiple parts of the publisher workflow.
Offer Names on Involve Asia
On Involve Asia, offer names are structured to convey the most important information at a glance. They typically include the brand name, the country or market the offer applies to, whether the offer is deeplinkable, and the commission model — for example, “Taobao (Deeplinkable) — CPS” or “Lazada Talent (MY).”
When submitting a missing conversion report, publishers are asked to provide the advertiser’s name, which corresponds to the offer name in the dashboard. Using the exact offer name ensures the report is matched to the correct program for investigation.
Related Terms: Offer Page · Affiliate Offer · Advertiser · Missing Conversions · Deeplinkable
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