Lunar New Year is kicking off on 10 February 2024 where friends & family gather to celebrate this auspicious season.
NOW is the best time to prepare and promote recommended brands with top-selling products and limited-time deals to your online followers!
According to the milieu report, 65% of the Southeast Asia customers are based in Vietnam who are mostly likely to spend for the Lunar New Year, followed by Thailand (54%), Malaysia (48%), and Singapore (39%).
Let’s have a look at the overall 2023 performance of Lunar New Year in Malaysia, Indonesia, Philippines, and Thailand.
Lunar New Year Insights 2023
Comparing between 2022 and 2023, Involve Partners based in Malaysia contributed 42% increase in conversions and 74% increase in sales.
Last year’s Lunar New Year promotions took place between 18 January to 24 January 2023.
Involve Partners actively promoted during the pre-sales of Lunar New Year to drive higher traffic and increase average order value during the peak time of sales period (between Day 5 and Day 7).
Close to 20% increase in conversions and sales happened in Malaysia, Indonesia, Philippines, and Thailand.
Involve Partners actively promoted travel deals as many online followers were making plans for the Lunar New Year holidays, leading to driving the highest number of conversions and total sales among all categories.
Digital Services (such as gaming and cybersecurity) brands garnered more conversions and sales during the Lunar New Year.
32% of Involve Partners who made conversions drove higher sales, followed by Sub-Networks, Content, and Rewards due to personalised promotions to their target online followers’ preferences by specific categories.
Now that you know the significance of which promotions work based on promotional formats, read on to learn about how to boost your conversions & sales for the Lunar New Year.
Tips & Tricks for Running Lunar New Year Promotions
- Create educational & seasonal content
Ensure your content is timely and relevant to Lunar New Year when your online followers are looking for products they need this coming festive season.
Add on relevant hashtags, keywords, and affiliate links to ensure your content appears across multiple platforms, including websites and social media.
By doing research on what your followers are talking about online, you will be able to create your Lunar New Year content.
Here are content examples you can create for Lunar New Year:
- 8 Popular Lunar New Year Snacks to Munch On
- 5 Delicious Homemade Dishes to Cook & Impress Your Friends & Family
- 10 Lunar New Year Gifts to Send to Your Loved Ones
- 5 Ideas to Decorate Your House for Lunar New Year
- 7 Must-have Items for “Go Back Hometown” Road Trip
Your engaging and entertaining content will be bound to reach new & existing audiences who want to learn the joy and traditions of Lunar New Year.
- Themed products for your target audience
Suggest your recommended products based on your audience’s preferences for Lunar New Year.
Feature specific products for various audiences to widen your reach, from last-minute shopping for Lunar New Year outfits to delectable snacks for your guests.
Based on the Lunar New Year 2023 performance, you can start by promoting these products by category.
| Categories | Products |
| Women’s Fashion | Dresses, Polo T-shirt, Slippers & High Heels, Jewellery, Cheongsam |
| Health & Beauty | Lip Tint, Medical Face Mask, Essence Face Sheet Mask, Skincare Set |
| Home & Living | Bed sheets & pillowcases, mugs, plates, multipurpose cooker, cordless vacuum |
| Electronics | Powerbank, professional game consoles, wireless earphones, mobile phones, smartwatches |
| Toys & Hobbies | Year of the Dragon plush dolls, red envelopes, board games, greeting cards, lanterns |
| Groceries | Packaged drinks, assorted sweets and nuts, pineapple tarts, walnut cookies, salted egg crisps |
Curating products for your audience will drive more engagement and conversions because they find your content easy to read & useful for them to make purchase decisions.
Make it clear and concise on how useful and affordable the products that provide memorable experiences for your audience on the Lunar New Year.
Don’t forget to add in some attractive deals alongside your recommended products.
- Highlight unique selling points
Provide short & concise key points about the brands’ products and promotions that touch your audience’s pain points & needs that will draw them to click on your affiliate links to learn more about them and make purchases.
Attractive discounts, cashback and promo codes with a FOMO (fear of missing out) vibe gets your audience to purchase your recommendations at affordable prices before the end of the promotion.
Let’s say you are featuring Shopee’s ongoing Chinese New Year campaign for your audience in Malaysia. You earn limited-time upsized commission during this festive season.
Here are some of the unique selling points that new & existing customers should not miss out on for Shopee’s Chinese New Year Sale:
- Daily 88% Prosperity Deals
- Free Shipping RM8 Min. Spend
- Shopee Fortune Cookie – RM8K Angpow
When recommending products on your content, view the product pages to find further information and select key points that will catch your audience’s attention as they look for essentials for Lunar New Year.
For example, you could introduce the KitKat Golden Dragon (available at Lotus’s) to be served as snacks for guests doing house visits during Lunar New Year, or even as a gift to your loved ones.
Let your audience know that this snack has a limited-edition flavour – zesty orange flavour and creamy milk chocolate with signature crispy KitKat wafer – which they can self-indulge and share the joy with their friends & family.
By outlining the strengths and benefits that fit your audience’s preferences, they will most likely click on your affiliate link to buy the product at the brand’s website.
- Run live-streaming sessions
Instead of just posting pictures and videos of your promotional Lunar New Year content, create live streaming sessions and let your audience see the real you, thus creating a closer connection with your followers.
Through live streaming, you can interact with online shoppers by sharing tips & tricks and reviews of the products you recommend to shop for the Lunar New Year. You can also answer online shoppers’ questions regarding your suggested products.
In addition, active participants watching your live stream will get exclusive benefits such as promo vouchers and free shipping.
If you are a shopping content creator, have a live stream session to show your Lunar New Year haul that you did at Shopee. To build engagement, you need to:
- Explain your experience using the products
- Provide your thoughts & reasons why online shoppers should get these products
- Interact with the audience & make them feel like they’re there with you
- End your live streaming by highlighting the giveaway
We have a detailed guide on how you can keep your live streaming session engaging to boost your sales & conversions.
- Create a timeline for your content
Design a calendar that lets you plan and publish your content before the big day arrives.
Publishing your Lunar New Year content at the right time builds traffic to the brand’s website, leading to more sales and conversions.
Encourage your audience to be prepared to shop for items during the peak Lunar New Year sales, such as asking them to grab exclusive vouchers and add items to their carts.
Here are some examples of promotional captions you can use for your Lunar New Year content:
| Topic & Date | Caption |
| Teaser – 6 February 2024 | Lunar New Year is coming in 5 days! Check out these fantastic deals you don’t want to miss while doing your last-minute errands for Lunar New Year, from getting your outfits to stocking up your pantry with snacks. |
| Women’s Fashion – 7 February 2024 | Looking for the trendiest and most affordable Lunar New Year outfit for friends & family reunions? Here is a wide range of blouses, dresses, pants, and cheongsams with amazing discounts. |
| Groceries – 8 February 2024 | Stock up your pantry and fill your coffee table with various delectable & healthy snacks for your guests to savour. Exclusive discount vouchers for these snacks are up for grabs! |
| Electronics – 9 February 2024 | Enjoy up to 88% Off on best-selling tech gadgets to fill your boredom during the Lunar New Year, especially when you are stuck in traffic as you make your way back to your hometown. |
| Last Day – 10 February 2024 | Happy Lunar New Year! Grab your must-have items with amazing discounts, cashback, and free shipping from these top-selling brands NOW before the sales end. |
Don’t forget to include daily promotions so your audience will come back for updates on the Lunar New Year sales.
Log in to your dashboard to discover the top-selling brands’ Lunar New Year promotions below.
