Year-end holidays are the perfect time for shoppers to celebrate by purchasing items with special promotions online. This unique period gives brands the final push to increase sales by providing exclusive discounts, cashback, coins, and free shipping vouchers for various product categories.
Read on to discover how Involve Asia boosts the popular marketplace growth in sales in the Philippines from November 2022 to December 2022.
Situation
Boosting Philippines marketplace growth in sales at year-end
Leading marketplace returned with year-end promotions with popular deals for multiple categories, from fashion to home & living, catering to various customers in the Philippines.
This marketplace provided customers with a rewarding shopping experience and business opportunities for sellers of all kinds, which drive growth in sales.
The marketplace focused on running on-demand campaigns to:
- Acquire new customers & retain existing customers shopping online in various brand stores on the marketplace
- Build long-term relationships with Involve Partners for continuous participation in promoting Philippines’ leading marketplace
- Optimise affiliate marketing strategies by aligning with Involve Partners’ promotions in the Philippines
Solution
Running voucher giveaways
Involve Asia manages an active Facebook community group where Involve Partners can connect with fellow members and get updates. The voucher giveaway was shared through the community group and resulted in a strong take up rate.
Involve Asia organises giveaways during the year-end promo season and here’s how we do it:
Selected Involve Partners – Vouchers Giveaway
20 Involve Partners were selected to participate, based on their strong branding and follower engagement, to run a voucher giveaway on Facebook.
Each Involve Partner received 10 Shopee vouchers to give away to their audience.
With the social media banners provided by Involve Asia, Partners need to include the following steps for their audience to participate in vouchers giveaway:
- Click on the leading Philippines marketplace link that is provided in the caption
- Screenshot the item you (audience) want to purchase from its e-commerce site and share it in the comment box below
- Like and share the post on your (audience) own page
Each Involve Partner gives vouchers to 10 lucky winners.
Vouchers for Christmas Advent Calendar Giveaway
Involve Partners in the Philippines Facebook community are invited to participate in the Christmas Advent Calendar Giveaway (19 – 23 December 2022) by participating in the daily challenges:
- Day 1 – Share one decorative item you’ve bought from the marketplace to decorate your home for Christmas this year on your social media and tag the group with the hashtag #IAGiveaway.
- Day 2 – Share a photo of your Christmas decoration at home on your social media and tag the group with the hashtag #IAGiveaway.
- Day 3 – Comment your favourite Christmas activity with friends and family and like the post.
- Day 4 – Share a photo of a wrapped Christmas present in the comment section.
- Day 5 – Share how proud you are to be an Involve Asia Affiliate, wish everyone Merry Christmas on your social media, and tag the group with the hashtag #IAGiveaway.
Ten lucky winners, selected randomly by Facebook group admins per day, receive vouchers (2 vouchers worth 500PHP per winner).
Involve Partners are invited to participate via direct messaging and also via Involve’s Facebook Community group.
Popular Promotions for Involve Partners
Involve Asia shares Philippines marketplace’s campaigns to feature along with the vouchers giveaway on their social media platforms:
- 11.11 Sales and 12.12 Sales
- Payday – 15th and 30th of each month
Involve Partners are provided with detailed mechanics, top-selling products, and creative banners to help them prepare engaging content for their audience.
Participating Involve Partners publish their content within two weeks for each peak-sales period to encourage their audience to add recommended items to carts & purchase on the big day, driving higher traffic, conversions, and sales.
Result – Higher Year-End Marketplace Sales
In two months, Philippines’ leading marketplace vouchers giveaway led to higher Involve Partners’ active participation in recommending top-selling products with year-end deals, which drove a 27% increase in sales.
The marketplace earned close to RM50k gross market value (GMV) from year-end sales in the Philippines through 10 selected Involve Partners who run the vouchers giveaways on Facebook.
130 Involve Partners participated in the “Christmas Advent Calendar Giveaway”. They contributed to higher traffic & engagement in Involve Asia Philippines Facebook group and the marketplace’s e-commerce site for five days.
Attractive rewards & deals help build long-term relationships between Involve Partners and the leading marketplace in the Philippines, providing customers with a better online shopping experience at every touchpoint.
Ready to collaborate with potential Involve Partners through implementing effective affiliate marketing strategies? Click below to sign up as a Brand at Involve Asia, and our Business Development Team will contact you for further details.
