In this article, we will guide you to make money by promoting your favourite products on Instagram.
Craft an Effective Instagram Strategy
Here’s how you can gain commissions from Instagram with Involve Asia:
Your followers will click on your Affiliate links if your content is interesting and relevant to their needs. Creating product reviews is the best way to encourage your followers to click on your affiliate links.
How to Create Content on Instagram That Converts
Having visually pleasing content with images and videos is the first thing that followers will notice when they see your posts on their feed and view them on your profile.
Your posts must have:
- Your own original images and videos of you using the products and services
- Short and sweet copy about the Offers that you are promoting
- Include discounts, coupon codes and promo details
- Add call to action and Involve links in your content
Here is an example of how content creator Sin Pei created Instagram content to promote her favourite brands.
- Posts – Upload a photo of herself with the products. Includes short & sweet captions and CTA.
- Stories – Shares a screenshot of deals and vouchers. Adds her affiliate links in the ‘Swipe Up’ feature.
- Reels – Show tips on how to create beautiful photos
Instagrammers who have less than 10,000 followers can only put the links in the bio. So here are some workaround ways to promote many links at the same time.
1. Instagram Profile
Adding your Affiliate links in your posts is not effective because your followers will not be able to click them through their mobile which they frequently browse through their Instagram feed.
For promoting different products, we recommend the following tools which enable your followers to click on your Affiliate links:
- Linkin.bio – creates clickable Instagram posts that lead your followers to your links
- Linktree – creates a personalised and easy-customisable page that has your links to share with your followers
- Milkshake – creates card-like website pages to feature your personalised content and affiliate links
- Beacons – includes analytics for website and social media
Let’s see how Sin Pei added her links in the profile.
Sin Pei uses Beacon and creates a customised page that displays her list of Affiliate links. Each link includes a catchy name of promotions and promo codes. These links will take her followers to the designated pages.
In each post, don’t forget to mention that your Affiliate links are in your profile. Instead of saying ‘Link in bio’, write an interesting caption that gets them to click on the link in your bio.
2. Instagram Story
Stories are a good way to show candid and short 15 seconds videos about the product or behind-the-scenes to relate more to your followers.
Instagram Story helps you to post frequently and boost engagement. It helps you to build the content’s awareness to your followers in real-time.
Instagrammers are more attracted to stories because of their rich content, crafted in different styles such as GIFs, boomerangs, hands-free recording, and face filters.
Unlike Instagram posts, these short videos will disappear after 24 hours.
The ‘Swipe-Up’ feature in Instagram story is a straightforward CTA that persuades your followers to swipe up which directly takes them to the product through your affiliate link.
To use this feature, you must
- Set your profile as a Business Account
- Get your account verified on Instagram
- Have more than 10,000 followers
Our Publisher Iena Eliena features beauty brands’ promotions on her Instagram stories like how she promotes Maybelline Lasting Fix below.
She includes her affiliate link by using the ‘Swipe-Up’ feature that enables her followers to swipe up to view more about the promotion and might make purchases through her link.
She also saves her Instagram stories into Highlights, letting her followers view them after 24 hours.
Once you have those, you can start adding your Affiliate links into your Instagram stories with the ‘Swipe-Up’ feature. Select your image or video as your base, click the link icon on the top right and paste the Affiliate link you want to promote. Now you can start monetizing your Instagram stories.
3. Instagram Video
IGTV lets you explain more about the product and service that you are using. But how to make money from Instagram videos and IGTV? Here are some tips for you.
Your videos should be short and concise with information that followers need. Ideally, your videos should be between 10 – 30 minutes. Your recorded Instagram Live video can be saved and shared as your IGTV video.
Break longer videos into shorter ones and build a series of videos for your followers to view more about the products and services.
You could do product reviews and Q&A sessions with your followers just like beauty content creator Chu Hui where she had a live chat session with her followers and showed her daily makeup routine.
Providing your thoughts and communicating with your followers boost trust, build better relationships with them, and persuade them to purchase through your affiliate links.
4. Instagram Reel
The latest Instagram feature, Instagram Reels, lets you combine and edit short snippets of your recordings. You can even add in your favourite song as background music, too!
For example, our Publisher Syamira Zahrar uploaded an IG Reel of herself dressing in Seroja’s beautiful hijab scarf. She selected background music that fits her concept of making plans on going out with her friends.
Mention your Affiliate links at the end of your videos and start monetizing your Instagram reels.
Generate Your Affiliate Links For Instagram Now
Now that you know how to promote your Involve affiliate links on Instagram, it’s time to generate your links!
Watch the video below to see a step-by-step process on how to promote a Macbook sold on Shopee to your followers.
Read more about how to generate your Involve links here.
Log in to your Dashboard and start promoting your affiliate links on Instagram.