Shopee provides endless possibilities for Publishers, including Influencers and KOLs, to promote recommended products on their content based on their followers’ preferences in buying top-selling products on Shopee.
Publishers’ creative content, emphasising Shopee’s popular products, brings in traffic & engagement, followed by earning commissions from successful sales when their followers click on their affiliate links to purchase products on Shopee.
Join as Shopee Affiliate Partner
By signing up as a Shopee Affiliate Partner at Involve, you will earn up to 19.6% sales commissions from various product categories for New & Existing Customers.
In addition, during popular campaigns like double-digit sales, you can get upsized commissions. You will also get bonus commissions when you promote participating brands available on Shopee via Shopee Commissions Xtra.
Every month, a Shopee Affiliate Partner earns between RM2,000 to RM10,000. However, your earnings may vary depending on your marketing strategy, content and niche.
In this article, we list out the popular categories on Shopee by countries – Malaysia, Indonesia, Philippines, Thailand, Singapore, Vietnam, and Taiwan – from January to December 2023.
Popular Keywords on Shopee
Pet food for cats & dogs, facial masks, skincare products for lip & body, and sleeve T-shirts were the most popular searches on Shopee.
Most customers looked for products that were under Electronics, Fashion, Health & Beauty, and Groceries & Pets.
Specific criteria (such as natural, organic, and portable) were keyed in to search for products based on the customers’ preferences.
Shopee Malaysia
Affordable and good quality Home & Living products were the most sold items on Shopee Malaysia to spruce up their living spaces, including kitchens, living rooms, bedrooms, and workspaces. Storage & organisers, bed sheets, mattresses, and multi-functional kitchen appliances drove the most sales on Shopee.
In the Electronics category, customers mainly bought accessories as their workplace essentials, such as wireless earbuds, portable mini fans, and wireless mice that were high demand products in Malaysia.
Women preferred to purchase trending products for shoes, waist bags, high waist pants, lounge wear, and traditional clothing for their daily OOTDs at home, work & casual outings.
In the Health & Beauty category, nasal inhalers, face masks, and facial masks were the most sold items on Shopee.
Parents bought affordable plushies, coin boxes, and other toys for their children in the Toys & Hobbies category on Shopee.
Shopee Indonesia
Facial masks, and matte liquid lipsticks, perfumes, body serums, and nail polishes garnered the top sales in Shopee for the Health & Beauty category.
Popular Shopee items such as storages & organisers, mops with dispensers, and portable gas cookers were frequently purchased in the Home & Living category.
Customers mainly bought phone cases, wireless earphones & screen protectors in the Electronics category.
For General Fashion and Women’s Fashion, customers often bought stylist tops, pants, tudung, and traditional clothing at reasonable prices with discounts.
Shopee Philippines
In the Home & Living category, mini portable fans & humidifiers and multi-functional cookers for living spaces contributed the top sales.
Besides disposable face masks, customers bought these popular Health & Beauty products – liquid lipsticks, waterproof eyeliners, and nail art sets.
Women’s stylish tops, pants, and lingerie drove more conversions in the Women’s Fashion category.
Customers bought mobile phones at discounted prices. Portable lights, mini fans, and Bluetooth headphones were the most popular tech accessories to buy on Shopee.
Knitting wool, gift bags, foldable boxes, and gel pens contributed the most sales in the Toys & Hobbies category.
Shopee Thailand
Customers bought mini cookers, portable fans, and storage & organisers, which contributed to the highest sales in the Home & Living category.
In the Health & Beauty category, customers mostly bought top-selling face masks, facial masks, mini mirrors, hand creams, and eyebrow pencils.
Customers looked for affordable mobile phones and wireless earphones in the Electronics category.
Customers purchased comfortable pants and tops they can wear for various occasions at home, work, and formal & casual gatherings.
Shopee Singapore
Hangers, vacuum pack storages, multi-cookers, cordless vacuum cleaners, and dehumidifiers drove the top sales from the Home & Living category on Shopee.
Face masks, facial masks, body care sets, and skincare sets were the most popular items to buy in the Health & Beauty category.
Customers bought switches for mechanical keyboards, laptop holders, wireless earphones, and screen protectors & cases for their mobile devices.
Imported snacks, packaged drinks, and healthy breakfast items converted the most sales from the Groceries & Pets category, while Waist bags, tops, pants, and shoes were the most frequently bought items in the General Fashion category.
Shopee Vietnam
In the Home & Living category, mini cookers, portable kettles, cordless vacuum cleaners, storage & organisers, and towels drove the top sales on Shopee.
Customers purchased facial masks, fake nail art, eyeliners, face masks and supplements in the Health & Beauty category.
Lingerie, socks, and casual outfits (such as shirts & pants) boosted sales in the Women’s Fashion category.
Mechanical keyboards, wireless earphones, and mobile phone cases were the top-selling products on Shopee.
Customers frequently bought local snacks in the Groceries & Pets category.
Shopee Taiwan
Customers often bought baking paper for air fryers, storage & organisers, bathroom mats, and washing machine bags in the Home & Living category.
Facial masks, press-on nails, and skin care & body care products were the most popular products purchased in the Health & Beauty category.
Film & cases for protection, extension adapters, USB cables, and bluetooth keyboard & mouse sets, were some of the recommended accessories bought for mobile phones and laptops.
In the Women’s Fashion category, lounge wear, long sleeve tops, shoe protectors & fresheners, and socks were frequently purchased for style and convenience.
Customers mostly bought gifts and toys for special occasions.
Conclusion
In all seven countries, Home & Living, Health & Beauty, Electronics, Fashion, and Toys & Hobbies were the most popular categories for customers’ online shopping on Shopee in 2023. They purchased great quality products with discounts and cashback, especially during double-date sales.
By identifying the top-selling products by categories, Partners will be able to execute creating exciting and helpful content for followers. In addition, highlighting best-selling products on their content will drive sales and conversions on Shopee’s e-commerce platform.
Found the top-selling products on Shopee to recommend to your online followers? Click below to sign up as a Shopee Affiliate Partner at Involve.
