Earnings Per Click (EPC)
TL;DR – EPC (Earnings Per Click) is the average amount earned by publishers for every 100 clicks. It’s one of the fastest ways to compare how profitable two offers are — without doing complex maths. A higher EPC means each click is worth more money to you.
What Is Earnings Per Click (EPC)?
Earnings Per Click, or EPC, is a metric that shows how much revenue partners generally generate per 100 clicks sent to an offer. It is calculated across a set period and gives a clear picture of how well an offer converts into actual earnings.
EPC is not what advertisers pay per click. It is what publishers earn on average, based on actual commissions divided by total clicks. That distinction matters — EPC reflects real results, not rate cards.
EPC cuts through the noise when comparing offers. A brand with a high commission rate does not automatically mean high EPC — if the offer converts poorly, your actual earnings per click will be low.
Most affiliate platforms, including Involve Asia, display EPC figures on each affiliate offer page in the Publisher dashboard. This lets you compare performance across different offers without having to pull numbers manually.
How Is EPC Calculated?
The formula is straightforward:
EPC = (Total Earnings ÷ Total Clicks) × 100
Example:
- You send 500 clicks to a fashion brand’s offer.
- You earn RM 75 in commissions from those clicks.
- EPC = (75 ÷ 500) × 100 = RM 15
That means every 100 clicks you send to that offer earns you RM 15 on average.
Related Terms: Click-Through Rate (CTR) · Conversion Rate (CVR) · Commission Rate · Average Order Value (AOV) · Affiliate Link
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