Existing Customer Offer
TL;DR — An existing customer offer is a deal or commission rate available to people who have already purchased from a brand before. These offers are often used to encourage repeat purchases, upgrades, or renewals. On Involve Asia, an offer’s T&Cs will indicate if existing customers are eligible, and the commission rate for these offers is often lower than for new customer offers.
What Is an Existing Customer Offer?
An existing customer offer targets people who are already familiar with a brand — past buyers, subscribers, or account holders. The goal is usually to drive repeat business: a reorder, a subscription renewal, an upgrade, or a referral to a friend.
These offers can include loyalty discounts, “come back” promotions, or upgrade incentives. Since the advertiser already has a relationship with this customer, the cost of acquiring this kind of sale is generally lower than winning a brand-new customer.
As a result, commission for existing customer offers is often lower than for new customer offers — the value of the sale to the advertiser is different, even if the order itself looks similar.
Existing Customer Offers on Involve Asia
Where an advertiser distinguishes between new and existing customers, this is reflected in the offer’s T&Cs — including whether existing customers are eligible at all, and what commission rate applies if they are.
Publishers with audiences that include a brand’s existing customers, such as loyalty or cashback publishers, should check whether the offer they’re promoting covers this audience or is restricted to new customers only.
Related Terms: New Customer Offer · Terms & Conditions (T&Cs) · Commission Rate · Loyalty Publisher · Cashback Publisher
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