Marketplace
TL;DR — A marketplace is an online platform where multiple sellers list products for customers to browse and buy in one place. In affiliate marketing, marketplaces are among the most popular offers to promote because they carry thousands of products across every category. On Involve Asia, marketplace advertisers include Shopee, Lazada, TikTok Shop, Taobao, AliExpress, and more — available across multiple countries in Southeast Asia.
What Is a Marketplace?
A marketplace is an e-commerce platform that hosts products from many different sellers or brands under one roof. Rather than a single brand selling its own products, a marketplace lets third-party sellers list and sell through the platform, giving customers a wide selection in one place.
Well-known examples in Southeast Asia include Shopee, Lazada, TikTok Shop, and Tokopedia. Globally, marketplaces like AliExpress, Alibaba, and Taobao serve millions of buyers and sellers across borders.
For affiliate publishers, marketplaces are attractive because the sheer volume of products means almost any content niche can find something relevant to promote. A beauty creator, a tech reviewer, and a food blogger can all find products to link to within the same marketplace.
Marketplace Offers on Involve Asia
Marketplace advertisers are one of the most active categories on Involve Asia. Available offers include Shopee across multiple markets, Lazada Talent programs in Malaysia, Singapore, Indonesia, the Philippines, and Thailand, TikTok Shop across Malaysia, Singapore, Indonesia, and Thailand, as well as Taobao (deeplinkable and non-deeplinkable), AliExpress, Alibaba, Banggood, DHGate, and Blibli.
Many marketplace offers on Involve Asia are structured as CPS (cost per sale) and are deeplinkable, letting publishers link directly to specific products rather than a generic homepage — a key advantage for content and influencer publishers promoting specific items.
Related Terms: Deeplinkable · Commission Xtra · Affiliate Offer · Product Catalog · Offer Region
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