Scoring Information
TL;DR — Scoring information is a summary of an offer’s real-world performance data, displayed on the right side of the offer page to help publishers evaluate it before applying. It typically includes the offer’s earnings per click (EPC) and conversion rate — two metrics that show how well the offer has been converting for other publishers. On Involve Asia, scoring information gives publishers a data-backed way to compare offers and prioritise the ones most likely to generate meaningful earnings.
What Is Scoring Information?
Scoring information is offer-level performance data made visible to publishers before they apply or start promoting. Rather than relying solely on the headline commission rate to judge an offer’s potential, publishers can see how the offer has actually been performing across the platform.
The two key metrics within scoring information are earnings per click (EPC) and conversion rate. EPC shows the average commission earned for every click sent to the offer — a useful shorthand for how much a click to this offer is worth on average. Conversion rate shows what percentage of clicks have historically led to a qualifying conversion.
Together, these figures reflect the offer’s real-world attractiveness to audiences. A high EPC with a strong conversion rate signals an offer that pays well and converts reliably. A high commission rate with a low conversion rate may indicate a harder sell, even if the potential payout per sale looks attractive on paper.
Scoring Information on Involve Asia
On Involve Asia, scoring information appears on the right column of each offer page in the Advertiser Directory. Publishers can check it alongside the offer’s commission structure, cookie period, and T&Cs as part of evaluating whether an offer suits their audience and content.
Using scoring information helps publishers make more informed decisions before investing time creating content around an offer — choosing offers with stronger track records rather than picking purely on commission rate alone.
Related Terms: Earnings Per Click (EPC) · Conversion Rate (CVR) · Offer Page · Commission Rate · Affiliate Offer
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