Conversion Rate
TL;DR – Conversion rate is the percentage of clicks on your affiliate link that result in a completed action — usually a sale. It tells you how well an offer turns your traffic into earnings. A higher conversion rate means more of your clicks are converting into revenue.
What Is Conversion Rate?
Conversion rate is a performance metric that measures how often a click on your affiliate link results in the action an advertiser is paying for. That action is typically a purchase, but it can also be a sign-up, a form submission, or an app install — depending on the offer type.
If 100 people click your link and 3 of them complete a purchase, your conversion rate is 3%. It sounds simple, but it is one of the most telling numbers in affiliate marketing. Conversion rate reveals whether your audience is the right fit for an offer — and whether the offer’s landing page is doing its job.
How Is Conversion Rate Calculated?
Conversion Rate = (Total Conversions ÷ Total Clicks) × 100
Example:
- You share an affiliate link for a skincare brand.
- The link receives 800 clicks in one month.
- 24 of those clicks result in a completed purchase.
- Conversion Rate = (24 ÷ 800) × 100 = 3%
That means 3 out of every 100 visitors you sent to that offer made a purchase.
Related Terms: Earnings Per Click (EPC) · Click-Through Rate (CTR) · Earnings Per Conversion · Average Order Value (AOV)· CPA
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