Mobile Deep Linking
TL;DR — Mobile deep linking sends a user to a specific screen inside an app, instead of just opening the app’s homepage. If the app isn’t installed yet, deferred deep linking can send the user to install it first, then open the right screen afterward. On Involve Asia, this matters mainly for app and developer partners, who use the API to connect affiliate tracking with in-app experiences.
What Is Mobile Deep Linking?
A regular link to an app usually just opens it — landing on the home screen, regardless of what the user was looking at before. A deep link is smarter: it opens the app directly to a specific screen, like a particular product, category, or promotion.
Deferred deep linking solves a common problem: what happens if the app isn’t installed? In that case, the link sends the user to the app store to install the app first. Once installed and opened, the link “remembers” where the user was meant to go, and takes them there automatically.
This is different from a regular affiliate deeplink, which points to a specific page on an advertiser’s website. Mobile deep linking applies the same idea inside an app environment, where there’s no URL bar to navigate manually.
Mobile Deep Linking on Involve Asia
Mobile deep linking is most relevant to Involve Asia’s app and developer partners — cashback apps, browser extensions, and similar platforms — that connect through the API.
For these partners, deep linking can mean sending a user from a notification or promotion directly to a specific product or offer inside their own app, while affiliate tracking continues to attribute the resulting purchase correctly.
Related Terms: Deeplink · API (Application Programming Interface) · SDK (Software Development Kit) · Cashback Publisher · Loyalty Publisher
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