Order ID
TL;DR — An Order ID is the unique reference number assigned to a customer’s purchase by the advertiser’s platform at the time of checkout. It’s the primary identifier used to match a specific transaction to a conversion record in the affiliate platform. On Involve Asia, Order ID is a required field when reporting a missing conversion and can be used to filter and locate specific transactions in the Conversion Report.
What Is an Order ID?
An Order ID is a unique alphanumeric code generated by an advertiser’s system when a customer completes a purchase. It identifies that specific transaction among all others, distinguishing one order from another even when multiple purchases happen at the same time or from the same customer.
In affiliate marketing, Order IDs are important because they allow the advertiser’s platform and the affiliate tracking system to cross-reference records. If a conversion appears in the advertiser’s system but not in the publisher’s dashboard, the Order ID is what allows both sides to locate and verify the transaction during an investigation.
Order ID on Involve Asia
On Involve Asia, Order ID appears in the Conversion Report under Advertiser Information alongside the advertiser sub ID. Publishers can filter their Conversion Report by Order ID to locate a specific transaction quickly without scrolling through all conversions.
When submitting a missing conversion, the Order ID is one of four required fields, along with the advertiser name, purchase date, and sale amount. Without it, the report cannot be matched to a specific transaction on the advertiser’s side for investigation.
Related Terms: Missing Conversions · Conversion Flow · Conversion Creation · Affiliate Dashboard · Validation Term
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