Interstitial
TL;DR — An interstitial is a full-page promotional page or ad that appears between two pieces of content — typically when a user navigates between pages or triggers a transition on a site or app. It interrupts the normal browsing flow to display an offer before the user reaches their intended destination. On Involve Asia, interstitial is listed as one of the available promotion methods, but must be checked on each offer’s page to confirm whether the advertiser allows it.
What Is an Interstitial?
An interstitial is a promotional display that occupies the full screen or page between two stages of a user’s journey — for example, between clicking a link and arriving at the destination page, or between steps in an app flow. Unlike a banner that sits alongside content, an interstitial takes over the entire viewing area for a moment before the user can continue.
In affiliate marketing, interstitials are used by publishers who operate content sites, apps, or redirect flows where a full-page placement can be shown briefly before sending the user to the advertiser’s page. The display typically includes the offer’s key message and a clear call-to-action, giving the user a moment to engage before they move on.
Interstitials can be effective for capturing attention, but they can also feel disruptive if used excessively or in contexts where the user didn’t expect them. Many advertisers restrict or prohibit interstitial promotion because of the potential for accidental clicks or poor audience experience, which is why checking each offer’s allowed promotion methods is essential before using this format.
Interstitials on Involve Asia
On Involve Asia, interstitial is one of the listed promotion methods publishers can use, alongside display, social media, email, and content sites. Whether it’s permitted for a specific offer depends on the advertiser — some enable it, others restrict it.
Publishers using interstitials as a promotion method should check the Available Promotion Methods section on each offer’s page before going live, and ensure the interstitial content meets the offer’s creative policies and T&Cs. Using an interstitial on an offer that doesn’t allow it is a compliance violation, regardless of the conversions it generates.
Related Terms: Promotion Method · Prohibited Promotion Methods · Compliance
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