Affiliate marketing in Southeast Asia has grown rapidly, especially with the rise of e-commerce platforms like Shopee. Many beginners wonder whether they should join the Shopee Affiliate Program directly, or use an affiliate network like Involve Asia, which also provides Shopee affiliate access.
Both options let you earn commissions by promoting Shopee products but they work very differently. In this guide, we’ll compare Involve Asia vs Shopee affiliate in terms of features, earnings, tools, approval process, and which one is better for different types of creators.
What Is Shopee Affiliate?
The Shopee Affiliate Program allows creators, influencers, and publishers to earn commissions by promoting Shopee product links. You create your links inside Shopee’s creator or affiliate dashboard, and earn a percentage for every qualifying purchase.
Key features:
- Direct partnership with Shopee
- Commission based on category and product
- Easy link generation in the Shopee app
- Popular among TikTok, Instagram, Threads, X and Facebook creators
Shopee Affiliate is simple and works well if you only want to promote Shopee.
What Is Involve Asia?
Involve Asia is a performance marketing and affiliate network that partners with hundreds of brands including Shopee, Lazada, Watsons, travel platforms, fashion brands, fintech services, and more.
When you join Involve Asia, you can promote multiple advertisers (not just Shopee) from one single dashboard.
Key features:
- Access to 500+ active advertisers
- More detailed reporting and analytics
- Deeplink tool for any Shopee or partner product URL
- Website, creator, and community-friendly
- Easy scaling across multiple brands and niches
Involve Asia is ideal for creators who want flexibility and long-term growth across different categories.
Involve Asia vs Shopee Affiliate: Side-by-Side Comparison
Approval Process
Shopee Affiliate
- Requires creator eligibility in each market
- May require minimum followers or engagement
- Sometimes limited to certain content types or platforms
Involve Asia
- Accepts websites, blogs, social media, Telegram, WhatsApp, and communities
- Beginner-friendly with flexible requirements
- No strict follower minimums for many partner types
Winner: Involve Asia (more flexible for beginners and communities)
Number of Brands You Can Promote
Shopee Affiliate
You can only promote Shopee products.
Involve Asia
You can promote:
- Shopee
- Lazada
- TikTok Shop
- SHEIN
- Traveloka
- Hotels.com
- Watsons
- Zalora
- Klook
- And hundreds of other advertisers
Winner: Involve Asia (far more earning opportunities)
Link Creation & Deeplinking
Shopee Affiliate
- Link generation directly inside the Shopee app or platform
- Fast and simple for Shopee-only promotions
Involve Asia
- Deeplink generator for any Shopee product URL
- Advanced tracking parameters and UTM options
- Suitable for blogs, websites, and multi-brand content
Winner: Tie — Shopee is simpler for Shopee-only, Involve Asia is more powerful for advanced users.
Tracking & Reporting
Shopee Affiliate
Basic tracking inside Shopee’s app, showing:
- Clicks
- Orders
- Commission earned
Involve Asia
Advanced reporting dashboard with:
- Click-level analytics
- Conversion insights by advertiser
- Device and geo breakdowns (where applicable)
- Real-time or near real-time updates
Winner: Involve Asia (better analytics and optimization potential)
Payout & Earnings
Shopee Affiliate
- Commission rate depends on product category and local rules
- Payouts are handled directly by Shopee
- Earnings are limited to Shopee-only promotions
Involve Asia
- Commission rates vary by advertiser and campaign
- You can earn from multiple brands at the same time
- Consolidated payout from all approved campaigns in one place
Winner: Involve Asia (higher long-term earning potential)
Best For Different Types of Creators
Shopee Affiliate is best for:
- Creators who only want to promote Shopee
- TikTok creators doing Shopee hauls and review content
- People who prefer a simple, app-based setup
Involve Asia is best for:
- Creators who want to promote multiple brands and categories
- Bloggers, website owners, and review sites
- Telegram & WhatsApp deal groups
- YouTubers and comparison content creators
- Influencers who want more than one earning stream
- Partners who want Shopee + Lazada + fashion + travel + beauty in one dashboard
Winner: It depends on your goals but for long-term scaling, Involve Asia is generally stronger.
Which One Pays More: Involve Asia or Shopee Affiliate?
If you only promote Shopee, your earnings from Shopee Affiliate vs Shopee via Involve Asia may be similar and will depend on commission rates, category, and your conversion performance.
However, once you start promoting multiple brands – for example, Shopee + Lazada + SHEIN + Watsons + travel offers – Involve Asia almost always wins. You’re no longer reliant on one merchant, and you can tap into more campaigns, more sales events, and more product types.
Involve Asia vs Shopee Affiliate: Quick Summary
| Feature | Shopee Affiliate | Involve Asia |
|---|---|---|
| Beginner friendly | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| Flexibility | ❌ Shopee only | ✅ 500+ brands |
| Tools | Basic | Advanced |
| Deeplinks | Yes | Yes (more advanced) |
| Analytics | Basic | Detailed |
| Earnings | Shopee only | All approved advertisers/brands |
| Ideal for | Social & Shopee-only creators | Websites, creators, deal groups, multi-brand setups |
Overall winner: Involve Asia — more brands, more flexibility, more earning potential.
Conclusion
If you only plan to promote Shopee products and prefer a simple setup focused on quick TikTok or Instagram content, the Shopee Affiliate Program is sufficient. It’s straightforward and ideal for creators who want to stay within the Shopee ecosystem.
However, if you want to earn from multiple brands, scale your income, and access better tools and analytics, Involve Asia is the stronger choice. Many creators start with Shopee for simplicity but later switch to Involve Asia for greater freedom, more advertisers, and higher earning potential.
Ultimately, the right platform depends on whether you prefer staying Shopee-only or growing across multiple categories.
Frequently Asked Questions (FAQs)
What is the difference between Involve Asia and Shopee Affiliate?
The main difference between Involve Asia and Shopee Affiliate is the range of brands you can promote. Shopee Affiliate only allows you to earn commissions from Shopee products, while Involve Asia gives you access to hundreds of advertisers, including Shopee, Lazada, SHEIN, TikTok Shop, Watsons, Zalora, Traveloka, and more. This means Involve Asia provides greater flexibility and earning potential, especially for creators who want to scale across multiple niches. Shopee Affiliate is simpler but limited, while Involve Asia is more powerful for long-term growth.
Which one pays more: Involve Asia or Shopee Affiliate?
Earnings depend on your content, audience, and niche. If you only promote Shopee products, both programs may offer similar commissions depending on category and country. However, Involve Asia generally pays more long-term because you can earn from multiple advertisers at once, not just Shopee. This allows creators to diversify income and maximise conversions during campaigns across different platforms. Affiliates promoting multiple brands often see significantly higher monthly income with Involve Asia.
Is Involve Asia better than Shopee Affiliate for beginners?
Involve Asia is often considered more beginner-friendly because it accepts a wider range of publisher types, including blogs, small social accounts, Telegram groups, WhatsApp communities, websites, and niche pages. Shopee Affiliate can sometimes require specific follower counts or platform eligibility, which may limit new creators. Involve Asia also provides tools like deeplinking, tracking analytics, and cross-platform monetisation that help beginners grow faster. If you’re just starting and want more flexibility, Involve Asia is usually the better choice.
Can I use both Involve Asia and Shopee Affiliate at the same time?
Creators can use both platforms simultaneously, depending on each program’s rules. Some influencers use Shopee Affiliate for Shopee-exclusive content while relying on Involve Asia to promote additional brands like Lazada, SHEIN, Watsons, Traveloka, or fashion merchants. This allows you to maximise your revenue across multiple channels. However, you should always follow the terms and restrictions of each program, especially regarding link usage, platform policies, and content guidelines to avoid violations or account issues.
Which platform is better for TikTok, Instagram, or social media creators?
Both platforms can work well, but the best choice depends on your content strategy. Shopee Affiliate is great for creators who focus heavily on Shopee hauls, unboxings, and trending product reviews. It’s simple, app-based, and easy for daily micro-content. Involve Asia, however, offers more flexibility because you can promote multiple brands across different categories, making it ideal for creators who post diverse content such as travel tips, beauty routines, home finds, and lifestyle recommendations. For broader social media growth, Involve Asia usually provides more opportunities.
