Indirect Order
TL;DR — An indirect order is when a customer clicks a publisher’s affiliate link for a specific product or store but completes a purchase of a different product from a different store. The click still drove the customer to the platform, but the resulting purchase didn’t match what was originally promoted. On Involve Asia, some offers earn a reduced or base-only commission on indirect orders, while direct orders earn the full or enhanced rate.
What Is an Indirect Order?
An indirect order happens when a referred customer’s purchase doesn’t match the specific product or store that the publisher’s affiliate link pointed to. The customer clicked the link, arrived at the advertiser’s platform, browsed independently, and ended up buying something different from a different seller.
Indirect orders are common on large marketplace platforms where customers treat the affiliate link as an entry point rather than a direct path to a specific product. A click on a link for a pair of running shoes might lead to a purchase of kitchen utensils from a different store entirely — still a conversion, but indirect.
Whether indirect orders earn commission, and how much, depends on the individual offer’s commission structure. Some offers pay the same rate regardless of whether the order is direct or indirect. Others pay a reduced rate or base-only commission for indirect orders, since the publisher’s role in that specific purchase was less direct.
Indirect Orders on Involve Asia
On Involve Asia, the direct versus indirect order distinction applies to certain marketplace and platform offers where the advertiser tracks whether the resulting purchase matched the promoted product or store. Where the distinction applies, it is detailed in the offer’s commission structure on its offer page.
Publishers promoting these types of offers should review the commission structure carefully to understand what an indirect order earns compared to a direct one. Promoting specific, relevant products rather than generic entry-point links gives audiences a clearer purchase intent and increases the likelihood of a direct order.
Related Terms: Direct Order · Commission Structure · Commission Xtra · Affiliate Link · Deeplinkable
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